Go-To-Market (GTM) Strategist
$120k - $175kHP Development Company, L.P.
Go-To-Market (GTM) Strategist We are looking for a Go-To-Market (GTM) Strategist with strong critical/ principles thinking, strong AI and analytical capabilities, ability to break complex business problems into clear, structured, and solvable components, and an action-oriented mindset. You will help define and influence the execution of HP's GTM strategy, shaping what we sell, how we sell, where we sell, and to whom we sell. This is an ideal role for candidates who thrive in fast moving environments, want to make a tangible global impact, and enjoy using data, AI, and innovative thinking to drive ambitious commercial outcomes. What You’ll Do Develop and refine GTM strategies to deliver on HP's growth ambitions, including market segmentation, opportunity identification, sizing and prioritization, and 4P3C insights. Influence and drive cross functional global initiatives across sales, product, marketing, category, and finance teams. Conduct market and competitive analysis, financial modeling, and KPI development and tracking. Turn complex datasets into clear, actionable insights using tools like AI powered agents, SQL, Excel, Power BI/Tableau. Build compelling, data-driven narratives and plans for senior leadership / peer functions to drive outcomes. Break down big opportunities / challenges into structured workstreams and drive execution / influence independently. What You Bring 47 years of relevant experience in Strategy, Consulting, Product Management, or Commercial roles. Strong analytical and modeling skills; ability to synthesize data quickly. Proven ability to lead cross-functional efforts without formal authority. Excellent communication and storytelling skills, especially with senior stakeholders. A proactive, scrappy, outcome- and ownership-driven mindset (find ways, move fast and get it done). Comfort leveraging AI and automation to accelerate analysis and execution. Understanding of B2B/B2C sales cycles, hardware ecosystems, and channel/partner models (a plus). Experience in top consulting firms, product management roles, or competitor environments (strong plus). Why Join You'll work on high-impact strategic problems, shape HP's growth and commercial direction, have global impact, work with passionate and driven people and operate with significant autonomy. This is a unique opportunity for someone who wants to move fast, think big, and help accelerate business growth. Disclaimer This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management. The base pay range for this role is $120,000 to $175,000 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location, job-related knowledge, skills, and experience. HP offers a comprehensive benefits package for this position, including: Health insurance Dental insurance Vision insurance Long term/short term disability insurance Employee assistance program Flexible spending account Life insurance Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure 11 paid holidays Additional flexible paid vacation and sick leave (US benefits overview) The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. Job - Business Planning Schedule - Full time Shift - No shift premium (United States of America) Travel - Relocation - Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP's EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal" #J-18808-Ljbffr
$136k - $266k
...The IT Go-to-Market organization builds and operates the technology platforms that power Sales, Marketing, and Revenue Operations. These products... ...business. As a Senior Product Manager on the IT Go-to-Market (GTM) team, you will own internal technology products that support...SuggestedLocal areaFlexible hours$50 - $55 per hour
...Contractor, GTM Coordinator Menlo Park, California, United States Andreessen Horowitz (aka a16z) is a venture capital firm... ...companies impact and change the world. About The GTM Team The Go-To-Market Network team has built the deepest c-level executive network in...SuggestedHourly payFor contractorsWork at office$136k - $266k
...Insider, Inc. is seeking a Senior Product Manager for the IT Go-to-Market team to own the product strategy and roadmap for internal technology... .... Responsibilities include managing the lifecycle of GTM products, collaborating with multiple teams, and driving adoption...Suggested$95 - $119 per hour
A global technology company seeks a Content Marketing & GTM Strategy Lead to drive go-to-market content strategy in Mountain View, CA. This role involves owning the content strategy across various channels, creating impactful marketing materials, and managing cross-functional...SuggestedHourly pay- ...implementing financial strategies, budgets, and forecasts. Manage the Go to Market AOP process including market data analysis, scenario planning,... ...setting, annual quota setting and review process. Partner with GTM functional leaders to develop and monitor key performance...SuggestedWork at officeFlexible hours
$105 - $111 per hour
...Skills: Cloud Security (Expertise), Product Messaging (Mastery), Go-to-Market Strategy (Advanced), AI Security (Advanced), Cross-Functional... ...products. Partner with cross-functional teams for consistent GTM execution and sales enablement. Must-Have Skills: Proven...Hourly payContract work$145k - $165k
...display, video, and retail media. We are seeking an experienced GTM Finance Manager to join our growing finance team in Redwood... ...support critical decision-making processes. As Finance Manager, Go‑to‑Market (GTM), you will be the dedicated finance partner to our Sales,...Work at officeRemote work$210k - $260k
...data to outcomes. The Director of Product Marketing is a critical force behind that mission. In... ...the intersection of product, sales, and go-to-market, translating the power of ThoughtSpot... ..., adoption, and pipeline impact - from GTM planning through execution. • Shape the...Work at officeLocal areaShift work3 days per week- ...Director, Norton Global Brand & Integrated Marketing The Senior Director, Norton Global... ...architecture, content strategy, messaging and go-to-market execution across key product launches... ...systems, product storytelling, and GTM orchestration to drive both long-term brand...Seasonal workWork at office3 days per week
$150k - $200k
...Role We're looking for a Product Marketer to help bring Samaya's products to market for... ...partner closely with Product, Engineering, GTM, and leadership, and move quickly without... ...insights to sharpen messaging and improve go-to-market execution Analytically minded...Temporary workWork at officeWorldwideVisa sponsorshipFlexible hours$130.9k - $251.9k
...in new ways. The AI Commerce Product Marketing team defines how AI-driven commerce creates... ...clear value propositions and scalable go-to-market strategies. You’ll partner extensively... ...& Enablement Lead end-to-end GTM strategies—defining launch readiness, success...Ongoing contractWork at officeLocal areaShift work- ...automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn moreabout what we do.... ..., innovative, and thrive at all points in their careers. The Go-to-Market Product Manager for KeysightCare is responsible for...Flexible hours
$186k - $270k
Google Inc. is seeking a Senior Lead for Global Product Solutions with a focus on YouTube Ads GTM. The role involves unifying data streams to provide insights and developing strategies to enhance productivity through AI. The ideal candidate will have a Bachelor's degree...- ...We are looking for a Director of Product Marketing to lead and scale our product marketing function... ...rest of the Marketing team to define our go-to-market strategy, craft compelling... ...product strategy, pricing/packaging, and GTM priorities. Lead commercial enablement...Temporary workWork at officeRemote work
$216k - $298k
...visionary, hands‑on Senior Principal Product Manager to drive GTM Analytics, fundamentally transforming how insights are generated... ...Engineers. You will redefine how Palo Alto Networks uses data to drive Go‑to‑Market (GTM) excellence. You are not a middleman for requirements; you...Immediate startVisa sponsorshipWork visaShift work$90k - $180k
...Lyte is looking for an experienced Marketing Lead & Content Strategist to help shape how we communicate our... ...milestones, customer engagement, and go-to-market initiatives. This role is well... ...content calendar aligned with GTM priorities. Partner closely with sales...Local areaFlexible hours- ...Senior Business Operations Manager, Product Marketing Location: Palo Alto office (hybrid), or... ...(PMM) to own field readiness across our go-to-market organization. This role sits at... ...and use it to align content investment with GTM priorities, not just fill a catalog. You...Work at officeRemote workFlexible hours
$150k - $240k
...ecosystem that will make our roads safer, get crucial goods where they need to go, and make mobility more efficient and accessible for all. We’re looking for a Senior Product Manager, Go-to-Market to join Aurora’s Strategy team. This person will play a major role in...Local area$2,000 per month
...looking to add a new node to the Product Marketing cluster, focusing on Elasticsearch & AI. In... ...jointly defining the outbound strategy and go-to-market for the Elastic Serverless... ...distributed team ~ Experience driving a GTM and crafting high quality assets ~ Be a...Local areaFlexible hours$95 - $119 per hour
...per hour Mountain View, CA Contract Alternate Title: Content Marketing & GTM Strategy Lead 06+ Months contract Overview A global... ...company is looking for a Content Marketing & Strategy Lead to drive go-to-market (GTM) content strategy and accelerate customer acquisition...Hourly payContract work$18.45 per hour
...of culinary leaders and restaurateurs as we continue the JOEY legacy in our first location in the Bay Area. As a Takeout/To Go Coordinator you will play a critical role in bringing an Iconic take-out experience to our guests' doorsteps. Providing accuracy and...Hourly payContract workLocal areaFlexible hoursShift work- ...Product Manager, Product Marketing (Associate Director/Director) Countable Labs is seeking a Product Manager, Product Marketing (Associate... .... Commercial Execution & Field Enablement Drive go-to-market strategy and positioning across market segments, ensuring...
$128.7k - $247.8k
...globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. Associate Director, Tax Marketing Are you an experienced marketing professional with extensive, demonstrated capabilities in...Summer holidayWork at officeLocal areaFlexible hours$186k - $270k
...leadership team and the regional GTM teams to drive strategic... ...developing the business review content going to Google’s Chief Business... ...basis. You will help bring-to-market our performance advertising... ...and Operations team of product strategists. Be accountable for business...Full time$106.9k - $229.4k
...We are seeking an AI Product Marketing Manager focused on Developer AI... ...the positioning, messaging, and go-to-market execution for SAP’s... ...and sales insights to refine GTM strategies and support revenue... ...marketers, technologists, and strategists who collaborate closely with product...Work at officeWorldwideFlexible hours- ...stage for successful client engagements and market expansion. Why this Role This role is... ...aligning leaders across Product, Engineering, GTM, and Sales to accelerate adoption, unlock... ...between product strategy, business goals, go‑to‑market execution and client needs. Serve...Local areaFlexible hours
- ...benefit. If you're excited to build the GTM system for a company at the intersection... ...the Role We're looking for a Head of Marketing to build an AI-native marketing system from... ...workflows, and positioning that drive our go-to-market success. We may use artificial...Remote work
$130k - $150k
...Product Marketing Manager, Prime / OTC Palo Alto, California, United States BitGo is the... ...seeking a Product Marketing Manager to lead go-to-market efforts for BitGo's Prime and... ...financing solutions Develop and execute GTM strategies for new product launches, features...Full timeWork at officeWorldwide$150k - $200k
...Description SR PRODUCT MARKETING MANAGER, AI MOUNTAIN VIEW, CA EGNYTE YOUR CAREER.... ...Senior Product Marketing Manager to lead go-to-market strategy for Egnyte's AI solutions... ...distinct. Lead AI product launches. Own GTM planning and execution for AI feature and...Work at officeLocal areaFlexible hours3 days per week$130k - $150k
...Product Marketing Manager Palo Alto, California, United States BitGo is the leading infrastructure... ...a Product Marketing Manager to drive go-to-market strategy across BitGo's platform... ...Own messaging, positioning, and GTM strategy for key BitGo products and features...Full timeWork at officeWorldwide
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