Manager, Partner Marketing

$80k - $100k

Full-time

Job Description
Tennis Channel is everywhere fans are - across MVPDs, dMVPDs, smart TVs, FAST platforms, and streaming platforms. As our distribution footprint continues to grow, we're looking for an experienced partner marketing professional to help drive audience growth through strategic marketing programs with our distribution partners.
We're seeking a Manager, Partner Marketing with at least 5 years of relevant experience in partner and/or growth marketing, digital distribution, streaming, performance marketing . This is not an entry-level marketing role. The ideal candidate has successfully developed and executed partner marketing campaigns that drive customer acquisition, engagement, and retention in a digital media, streaming, technology, or entertainment environment.
Reporting to the Director, Partner Management, you'll own and execute integrated co-marketing programs with distribution partners, optimize campaign performance through data-driven insights, coordinate creative and promotional assets, and ensure flawless execution across our fastest-growing platforms. Success in this role requires someone who is highly organized, analytical, collaborative, and comfortable managing multiple cross-functional initiatives while building strong relationships with external partners.
This is a high-visibility opportunity to play a meaningful role in Tennis Channel's distribution and audience growth strategy. You'll work closely with leading distribution partners and internal stakeholders to bring marketing campaigns to life, helping expand our reach and strengthen fan engagement across every screen.
This role is based onsite in our Santa Monica, CA office.
In this role, you will:
Support the Partner Lifecycle
Assist in onboarding new distribution partners, including launch planning, asset coordination, and internal cross-functional alignment.
Help monitor performance across platforms-tracking viewership, ad metrics, subscription KPIs, and promotional delivery.
Maintain day-to-day communication with partner contacts at Amazon, Roku, Samsung, Pluto, YouTube TV, and others.
Activate Partner Programs
Build and manage partner toolkits, evergreen assets, seasonal creative, and turnkey go-to-market materials.
Coordinate asset trafficking, timelines, and approvals to ensure all deliverables are fulfilled on time.
Execute promotional campaigns across CTV, FAST, MVPD/dMVPD partners, and more.
Drive Reporting & Insights
Pull data from sources such as Amagi, Conviva, and Google Analytics to support weekly, monthly, and quarterly reporting.
Package insights into clear, executive-ready dashboards and partner recaps.
Surface trends, opportunities, and recommendations that inform partner strategy.
Increase On-Platform Visibility
Help track and fulfill earned placements, contractual marketing obligations, and promotional opportunities.
Assist with DTC subscription offers, exposure planning, and visibility calendars.
Collaborate Across Teams
Work closely with Distribution, Growth Marketing, Programming, and Product teams to align platform priorities.
Support the Director in building scalable processes, templates, and resource-light systems that improve operational efficiency.
Ensure all initiatives ladder up to broader revenue and audience goals.
Required qualifications:
At least 5 years' experience in partner and/or growth marketing, digital distribution, streaming, or performance marketing
Knowledge of key platforms (Amazon, Roku, Samsung, Pluto, YouTube TV, etc.) and an understanding of CTV/FAST/MVPD ecosystems
Experience coordinating cross-platform campaigns, asset workflows, and co-marketing initiatives
Comfortable navigating analytics tools and performance metrics (MAUs, ad fill, watch time, LTV, churn)
Strong project management and communication skills-you can organize complex workflows and communicate clearly with partners and internal teams
A proactive, detail-oriented mindset with the ability to juggle multiple priorities in a fast-paced environment
A collaborative spirit and desire to support and grow in a high-visibility, high-impact function
Tennis Channel is proud to be equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About PickleballTV
Pickleballtv (PBTV) is the 24-hour television home of America's fastest growing sport. With coverage of tournaments throughout the year, the network offers 1,000+ hours of live matches from the game's top professionals and biggest stars. PBTV also provides viewers with first-class instruction, exclusive lifestyle programming and studio news content and more.
About Tennis Channel
Tennis Channel is the media home to two twenty-four-hour television networks, a subscription streaming service, online magazine and podcasts dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers.
About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.
The base salary compensation range for this role is $80,000 to $100,000. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.
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