Senior Media Planner/ Buyer

TBC is a full-service advertising agency based in Baltimore, MD. We are looking for a strategic-thinking, detail-oriented Senior Media Planner/Buyer to join our media team. Our Senior Planners work to develop research-based, cross-platform media recommendations and are adept at thinking outside the box to find ways to stretch our client's budgets and make their dollars work harder.This role is a hybrid position, requiring working in office two days/ week. Responsibilities Development of media strategies that perform in tandem with an integrated advertising approach, as well as hands-on campaign execution Writing media recommendations, POVs, and competitive analysis decks Managing campaign setup for digital campaigns, across multiple platforms as well as providing ongoing campaign optimization Analyzing campaign performance, identifying strategic opportunities, and facilitating change to ultimately meet and exceed client KPIs Managing relationships with vendor partners and keeping internal teams up to date on developments in the media space Purchasing and stewarding media buys, negotiating the best rates and added value, and ensuring buys run as ordered to deliver upon Client KPIs Interacting with clients, presenting components of media recommendations, campaign analysis, POVs, etc. Working with other agency team members to integrate media campaign reporting and analysis with other reporting outputs, helping to develop data visualization and presentation Aiding in the management of the day-to-day tasks of junior media team members and mentoring their growth and development Qualifications Minimum 3-5 years of experience planning multi-media, multi-market campaigns, including a minimum of 2 years of online planning and buying, and ideally having managed campaigns with annual budgets totaling $1MM+ Demonstrated experience planning and managing multi-channel media campaigns inclusive of a variety of media platforms Proficiency in end-to-end campaign set-up, management, optimization, and performance reporting methods across digital media platforms Ability to interpret, compile, summarize and communicate learnings, striving to continuously improve the ROI of a client's budget Solid understanding of Google Analytics and other web analytics tools Advanced knowledge of Microsoft Excel and PowerPoint and Google Suite combined with strong written and communication skills, including experience presenting to Clients Familiarity with syndicated media research tools such as Resonate, MRI, Scarborough, SQAD, Vivvix, etc. Aptitude for managing multiple tasks with attention to details, deadlines, budgets and timelines Ability to work well independently and collaborate effectively with client services teams Passion for media and a drive to continue to learn more and keep up-to-date with latest trends and best practices In depth knowledge of media planning, negotiation, implementation and performance analysis High energy, assertive, take charge personality Desire and ability to go above and beyond Salary Range The salary range for this position is $60,000 - $80,000. Its not by accident that 60% of our team has been at TBC for over 5 years! We take pride in fostering an Agency culture that allows our employees to be fulfilled both professionally and personally. While the approach is ever evolving to meet the needs of our team, the following four Cultural Pillars are foundational: Social, Philanthropic, Professional Development, and Personal Enrichment . To follow are examples of how these Cultural Pillars come to life: Social We have a committee that's dedicated to making sure TBC isn't all work and no play. With input from all corners of the agency, they plan activities and events all year long. One of our favorites is the Annual Cornhole Tournament, but the committee is also known for planning awesome: Potluck Cooking Contests Offsite Happy Hours Football (and Fútbol) Viewing Parties Scavenger Hunts Wine Tastings Fitness Fridays Philanthropic Throughout each year, TBC collectively supports various charities that are important to the Agency and our team members. In the past these have included: Unified Efforts House of Ruth Beans & Bread Epilepsy Foundation Midtown Academy NAACP Legal Defense Fund Professional Development Lunch and Learns Cross-department Training Professional Memberships Subject Matter Conferences Industry expert 1:1 Training Personal Enrichment Unlimited PTO Up to 15 paid holidays Health, Dental and Vision Insurance Life and Long-term Disability Insurance 401K with matching Parental Leave Policy Flex Time Policy Agency closed between Christmas and New Year Summer Fridays Hybrid Work Schedule Cell Phone Stipend Last, but not least, Kindness Matters We've learned most agency folks fall into one of two categories: the ones who refill the coffee maker and the ones who don't. We far prefer the former, not just because we love coffee, but because considerate humans make considerate co-workers. Before we're TBC's copywriters or media planners, we're people. Kindness isn't always easy and patience takes practice, but when we prioritize goodwill, we do great work we can all feel good about together. #J-18808-Ljbffr TBC