Campaign Marketing Manager, Education Market

About The Job As the Campaign Marketing Manager for Education, you will be a critical driver of our growth strategy, responsible for understanding the unique needs and opportunities within the Education segment. The role is a strategic partner to marketing and sales, developing and implementing integrated marketing campaigns across various channels to generate high‑quality pipeline, cultivate opportunities, and contribute directly to revenue growth. What You Will Do Strategic Campaign Development Design and develop comprehensive, multi‑channel marketing campaigns (digital advertising, content marketing, email marketing, webinars, events, social media) tailored to the vertical’s target audience. Identify compelling messaging and value propositions that resonate with the specific needs and challenges of customers in education. Collaborate with digital marketing, product marketing, and reputation marketing teams to ensure alignment of campaign strategy and execution. Sales Partnership & Enablement Work closely with the sales teams (including business development) to understand their priorities, challenges, and opportunities, ensuring marketing efforts directly support sales objectives across the journey. Act as a trusted advisor to sales, providing market insights, reporting, and campaign updates spanning acquisition and expansion objectives. Campaign Execution & Management Lead all aspects of end‑to‑end execution of marketing campaigns, working with internal creative teams, external agencies, and marketing operations. Manage campaign budgets, timelines, and resources effectively. Ensure all marketing activities align with brand guidelines and regulatory requirements. Partner with third parties to amplify the Brightly message when applicable. Performance Measurement & Optimization Deliver clear benchmarks and metrics for all campaigns, focusing on lead generation, MQL‑to‑SQL conversion, pipeline contribution, and revenue attribution. Analyze and forecast the expected performance of planned marketing programs quarterly, with monthly adjustments to align campaign goals with sales targets and overall business objectives. Continuously monitor and optimize KPIs to improve campaign effectiveness. Use marketing analytics tools to track, analyze, and report on campaign performance, providing actionable insights. Continuously test, learn, and optimize campaigns based on data‑driven insights to improve ROI and achieve targets. Present regular performance reports and strategic recommendations to collaborators, including sales leadership and the CMO. What You Need Minimum Requirements Bachelor’s degree in Marketing, Business Administration, Communications, or related field; MBA or Master’s preferred; certifications in digital marketing, analytics, or marketing automation tools (e.g., Google Analytics, Marketo) are a plus. Experience 5‑8 years in B2B SaaS marketing; experience with Enterprise Asset Management, CMMS software or education industry marketing is advantageous. Skills & Attributes Strong cross‑functional collaboration and communication skills; proactive outlook with ownership; exceptional attention to detail; ability to prioritize effectively. What Makes You a Standout Strategic approach with the ability to translate business objectives into actionable marketing campaigns. Data‑driven decision‑making and strong analytical skills to optimize campaign performance. Collaborative approach with proven success partnering across sales, product, and marketing teams. Commitment to Equity & Inclusion We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. Brightly maintains a Drug Free workplace in accordance with applicable law. Salary: $74,970 - $128,520 #J-18808-Ljbffr