National Recruiter

Social Media ManagerThe ideal candidate is responsible for developing and maintaining a corporate database that will be used for the development of traditional and web-based marketing materials to solicit Customer and Referral Partners along with strengthening the Union Home Mortgage brand. Main duties include social media planning, campaign development and execution.Essential duties and responsibilities include the following. Other duties may be assigned.Monitor brand chatter throughout the social media ecosystem and engage/moderate as necessary to help protect the integrity of the company's brand and reputationStaying abreast of developments and emerging platforms in the realm of social media, and encourage adoption of relevant techniques into the corporate cultureConstruct and implement short-term and long-term social media strategy, coordinating with stakeholders and the company to ensure its effectiveness and maximize resultsCoordinate and monitor the maintenance, integrity, and security of several databasesCarry out full cycle daily campaign processes, which include online advocacy, writing editorial, curating content, and developing social media (LinkedIn, Twitter, Facebook, etc.)Analyze previous and current marketing campaigns for key metricsConduct and interpret data analysis and create custom reportsPerform data extraction and lead generationResponsible for managing Serviceable Available Market (SAM)o Managing all SAM users and submitting new users to systemo Campaign/Flyer/email template creationo Adjusting/editing user profiles as requestedo Keeping current documentation of user informationo Logging all help requestso Updating news dashboard in HTMLo Managing the PartnerNet announcements and exhibits for SAMo Conducting weekly webinars for new featureso Managing auto deploy featureso Become proficient in use of video help libraryEducation and/or experience:Bachelor's degree in Marketing, Graphic Design, Communications, or related field3+ years of relevant experience and/or training, or equivalent combination of education and experienceSkills:Experience writing and designing e-mail blasts and e-newslettersStrong organization and multi-tasking abilityExcellent verbal and written communication skills, as well as listening skillsAbility to work independently on assigned tasks as well as to accept direction on given assignmentsAble to work collectively with the administrative team associatesPossess exceptional interpersonal communication skillsStrong analytical skills with a high attention to detailExperience with Adobe Creative Suite ProgramsExperience with Microsoft Office (Word, Excel, and PowerPoint)