Performance Creative Designer

Harvest Hosts is the largest private RV camping network in North America. Our suite of products includes Harvest Hosts membership, Boondockers Welcome, Escapees RV Club, CampScanner, and Brit Stops. What we do: The company's mission is to advance technology and accessibility in the RV and campground industry, making travel easier while supporting national parks, small businesses, and local communities. The Position We’re seeking a Performance Creative Designer to lead the development of high‑performing creative across paid and owned channels. This role sits at the intersection of design, storytelling, and data, combining strong creative instincts with an analytical approach to drive measurable growth. The position reports to the Senior Director of Brand Marketing and is fully remote. Ideal candidate: A hands‑on creative execution specialist with proven experience designing and testing paid ads (static and motion) and editing short‑form video for social campaigns. The candidate must understand how creative moves metrics, thrive on testing, and has a track record of producing scroll‑stopping ads that convert. Responsibilities Develop and execute performance‑driven creative strategies for paid social, display, video, email, and landing pages that drive conversions and membership growth. Partner with lifecycle, paid media, and brand teams to concept and produce high‑performing ads and visuals based on audience insights, platform trends, and performance data. Translate campaign results and A/B test data into actionable creative iterations, refining messaging, visuals, and CTAs for optimal performance. Produce short‑form video ads and static creative assets for Meta, TikTok, YouTube, and display, managing designers and freelancers as needed. Ensure all creative reflects brand guidelines while adapting to the nuances of performance marketing platforms. Partner closely with paid acquisition and lifecycle teams on audience targeting, offer strategy, and funnel optimization. Stay on top of evolving creative trends and ad formats across performance channels, proactively testing new approaches. Mentor and guide a small creative team, setting high standards for quality, clarity, and measurable impact. Qualifications 8–10 years of experience in performance marketing creative, digital advertising, or growth design, ideally in a DTC or subscription‑based business. Proven track record of creating and optimizing ad creatives that drive measurable results (CTR, CVR, ROAS). Strong understanding of platform‑specific best practices for Meta, TikTok, YouTube, and Google Display. Expert‑level proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere/After Effects) and/or another professional video editing tool. Comfort with performance data and analytics tools (e.g., Google Analytics, Looker). Experience managing designers, video editors, and freelancers. Excellent storytelling, copy editing, and visual communication skills. Self‑starter who thrives in a fast‑paced, collaborative environment. Portfolio encouraged: examples of performance‑oriented creative such as short‑form video ads, static paid social assets, motion graphics, and A/B‑tested variations. Compensation $85,000–$95,000 annually, based on experience. Benefits Full benefits, PTO, parental leave, 401(k), and a fun work environment. #J-18808-Ljbffr