Senior Manager, Retail Search

Senior Manager, Retail Search

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. We're looking for a Senior Manager, Retail Search to work in a hybrid remote capacity from one of the Mars United Commerce hub locations. Amazon Ads experience is required. Candidates must reside in a commutable distance to our Chicago or New York office for a hybrid work schedule.

Primary Responsibilities:

• Own and develop retail search activation strategy and oversee Search Manager to build and flawlessly execute best-in-class retail media campaigns across search
• Direct and train Managers and Specialists on best practices for hands-to-keyboard set-up, management, optimization and reporting of retail search
• Lead strategy on keyword, ad group, audience and targeting strategy, and refine overall activation plan based on client objectives and vendor/platform capabilities
• Work with Director to develop and refine processes to improve the daily and weekly optimizations and performance across a variety of platforms and clients
• Create and share presentations recommending campaign strategy and collaborate with senior internal leaders on search strategy and convey final plan to the search teams and clients
• Support developing holistic retail strategy, client media mix, and budget allocations, while leading Search Managers and Search Specialists in executing tactics that support the strategy
• Maintain oversight as the leader of the team that activates against campaign set-up, performance, optimization, and reporting
• Clearly set and communicate performance expectations with Search Managers, and Search Specialists, along with key internal commerce media partners
• Lead, manage, mentor, and scale the skillsets of the team of Search Managers and Specialist in workflow, training, and development and adherence to best practices
• Lead the search team on providing high-quality insights and strategic recommendations based on client objectives, media strategy and results

Skillsets Required:

• 5+ years of experience in retail search space
• Confident presenter and clear, persuasive communicator (verbal and written) of complicated information
• Owner and leader mentality, with willingness to "roll up your sleeves."
• Exceptional Excel skills are necessary (Pivot Tables, Vlookups, etc)
• Google Suite Experience (Google Sheets, Docs, Slides)
• Must have hands-on-keyboard media buying experience, including actively building and implementing keyword, ad group, audience & targeting strategies in-platform; real-time bidding expertise; proactive campaign monitoring; optimization; and results-based reporting.
• Retail media buying experience on one or more of the following platforms is required – Amazon, Walmart, Criteo, Citrus Ads, Kroger/Promote IQ, Instacart
• Google SEM or similar experience is a plus, but not required.
• Strong attention to detail and talented multi-tasker with an ability to organize and prioritize workload to manage timelines, budgets and deliverables for self, client, vendor and internal team.
• Ambitious self-starter who takes ownership of and great pride in his/her work.
• Passion for and strong knowledge of all elements of the retail and omnichannel media landscape.
• Creative and strategic thinker who gets excited about taking on and solving complex challenges.
• Curious and dissatisfied with the status quo, always thinking of ways to improve and grow.
• Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary, in order to achieve the best results for the project.
• Experience managing & mentoring direct reports, of whom the manager empowers to take on more strategic work than their current knowledge to grow and evolve skills.
• Very strong soft skills with presenting to clients, including a high degree of storytelling.
• Ability to operate independently, where client deliverables are consistently polished, complete, and done to convey a sense of expertise, confidence, and professionalism.
• High degree of skill in understanding, responding to, challenging, and mitigating client objections to strategic and tactical recommendations.

Compensation Range: $97,375 - $155,961 annually.