Copilot & Agentic Marketing Specialist

Job Summary

The Copilot & Agentic Marketing Specialist leverages AI-driven tools and agentic workflows to enhance marketing strategies, automation, and campaign effectiveness. The role focuses on integrating AI into marketing operations to improve campaign engagement, optimize workflows, and drive data-informed decisions.

Key Responsibilities

• Utilize Copilot and AI/agentic tools for marketing automation and campaign support
• Assist in AI-powered campaign creation, optimization, and performance analysis
• Collaborate with marketing, analytics, and data teams to improve engagement and workflow efficiency
• Analyze campaign performance and provide actionable AI-driven insights
• Stay updated on emerging AI tools, agentic workflows, and marketing technologies

Required Skills & Experience

• Hands-on experience with AI tools (Copilot, agentic workflows, marketing automation platforms)
• Strong marketing operations or digital marketing experience
• Knowledge of data-driven marketing strategies and campaign optimization
• Excellent analytical, problem-solving, and communication skills

Competencies

• Ability to translate AI insights into actionable marketing strategies
• Strong collaboration skills for cross-functional team environments
• Self-motivated with attention to detail and a results-driven mindset

Preferred Skills

• Experience in integrating AI-driven workflows with CRM or marketing platforms
• Knowledge of advanced analytics, predictive modeling, or marketing intelligence tools