CONTENT STRATEGIST

Location: Cambridge, MA (onsite T-W-Th)Job Type: W2 ContractHours: Full-time hoursDuration: 3-6 months, with the possibility of extensionCompensation Range: $75 - 85 per hourCella is seeking an experienced Content Strategist for an exciting opportunity to join the digital team at our client, an American multinational biotechnology company. This is a contract opportunity with full-time hours, that will run between 4-6 months long with opportunity to extend.The Web Experience Manager will be responsible for elevating our HCP and patient web channels-driving frictionless experiences, best‑in‑class performance, and measurable business impact. You will partner with brand leads, UX/design, analytics, and agencies to optimize site architecture, content delivery, and technical performance to enhance discoverability. You are as comfortable shaping a web strategy as you are diagnosing Core Web Vitals, and designing pilots that drive engagement.Responsibilities:Improve Online ExperienceHelp design clear and intuitive website journeys, features for HCPs and patients.Ensure content is easy to understand, accessible, and consistent across brands.Guide brands on best practices for organizing information and making websites more user‑friendly and accessible.Drive UX Deep Dives with the Brand and Omnichannel Engagement lead.Work with Engagement leads to deliver against Web feature requests.Improve Website PerformanceIdentify issues that slow down site load times and work with our teams to fix them.Recommend ways to streamline pages, improve mobile experience, and reduce errors.Monitor ongoing site health and help address performance issues quickly.Review how users interact with key elements on the site-such as buttons, links, and page sections-and analyze traffic changes to recommend improvements that increase engagement.Strengthen Measurement & OptimizationDrive performance of website impact and compare over time, optimize for greater engagement and impact.Validate Adobe Analytics Tags in development before websites go live with redesigns, validate Adobe data as required.Define what success looks like for each website (e.g., engagement, navigation, conversions).Partner with customer analytics teams to track Adobe Analytics reporting and convert metrics into actionable optimizations.Lead simple tests to understand what resonates with users.Improve discoverability with SEO/GEO.Support Governance & CompliancePromote consistent use of approved templates, content blocks, and component libraries.Ensure all digital efforts meet privacy, accessibility, and compliance standards.Drive Ways of WorkingCollaborate with a centralized operations hub team, Operations Partner, to deliver web updates efficiently.Help establish clear roles, processes, timelines, and quality standards.Work with Operations Hub and support workflows from content briefing through MLR and publishing.Qualifications:7+ years of experience improving websites, digital experiences, or online engagement.Experience working in pharma or healthcare, especially with HCP and patient audiences.Understanding of Search Optimization/discoverability e.g., GEO.Experience with Adobe CMS, Adobe Analytics.Understanding of what makes a website effective-clarity, speed, ease‑of‑use, and compelling content.Comfort working with analytics dashboards, interpreting trends, and making recommendations.Ability to collaborate across many teams and guide them toward best practices.Familiarity with regulated review processes (MLR) and digital compliance requirements.JOBID: JN -022026-124822#LI-CELLA#LI-MM9Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact View email address on click.appcast.io offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).This posting is open for thirty (30) days.It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr