Head of Marketing

OuterSignal Job OpportunityWe are building the customer intelligence layer for commerce. Brands know when an order comes in, but they only see ~5% of the real story. We show them the other 95%: not just who bought, but who that person is - the execs, influencers, journalists, retail buyers, investors, and everyday customers who become a brand's best evangelists. Our platform enriches every order in real time with professional + personal signals, unlocks personas, and powers everything from surprise-and-delight outreach to smarter email flows, analytics, and BD leads. We're a small, high-performing team building the category-defining platform for e-commerce customer intelligence, backed by a world-class investor base.What You'll Do:Own the full demand gen engine for the Shopify ecosystem: paid, organic, affiliates, partnerships, cold outbound10X+ our customer count (we have hundreds of customers but will have thousands in 12 months or less thanks to you!)Deploy a $1M+ annual marketing budget across channels that actually convertRun paid acquisition across LinkedIn and Meta; know when to scale and when to cutBuild and manage our affiliate program and content engine (agencies, consultants, tech partners)Oversee our outbound and cold email strategyWork directly with Founders on channel strategy, messaging, and market positioningHire and scale the marketing team as we hit milestonesWho You Are:4+ years in B2B SaaS marketing, growth, demand gen, or performance marketingYou've scaled a company before - ideally in e-commerce tools, Shopify ecosystem, or martechStrong on paid acquisition fundamentals (Meta, LinkedIn, retargeting, lookalikes)Experience building affiliate or partnership programs from scratchComfortable with cold outbound - you know the difference between spray-and-pray and precision targetingFluent in HubSpot (or similar CRM) for pipeline management and automationYou think in CAC, LTV, payback period, and channel contributionBonus if you've worked with Klaviyo, Shopify apps, or retention marketing toolsMost importantly: you want ownership. You can operate at both strategy and execution level, and you're energized by early-stage ambiguity and organized chaos.What We Offer:Impact: Join at the ground floor where your work directly influences company trajectoryGrowth: Rapid company growth creates exceptional learning and advancement opportunitiesFlexibility: Remote-first culture with autonomy over your workTeam: Work alongside the founding teamMission: Revolutionizing the way brands understand and market to their customers