Digital Marketing Program Manager

Temporary 30-35 Hourly Temporary Aquent is proud to partner with a leading institution that stands at the forefront of knowledge and innovation, dedicated to a vital mission that profoundly impacts its community and beyond. Are you a digital marketing enthusiast eager to transform strategic visions into impactful campaigns? Step into a pivotal role where you will be instrumental in elevating digital marketing efforts and making a tangible difference in how this organization connects with its community. This unique opportunity allows you to manage diverse digital projects, from essential website enhancements to comprehensive advertising campaigns, directly contributing to the success of critical marketing strategies. You will play a key role in optimizing performance across various digital channels, ensuring every initiative not only meets but exceeds its objectives, directly influencing audience engagement and the overall effectiveness of communication. Manage digital marketing projects, including website updates, digital advertising, and other campaign tactics, in close partnership with senior marketing leadership. Develop and maintain project timelines, deliverables, and workflows to ensure timely and effective execution of digital initiatives. Coordinate with cross-functional stakeholders, vendors, and digital partners to facilitate project delivery and proactively resolve any issues that may impact timelines or performance. Support CRM and marketing automation activities, encompassing campaign setup, audience coordination, and deployment. Collaborate with web, creative, analytics, and technology teams to align digital deliverables with overarching campaign objectives and requirements. Apply your expertise in digital marketing channels, platforms, and best practices to recommend and implement effective digital tactics. Advise senior marketing leadership on digital strategies, channel opportunities, and execution considerations to support campaign goals. Support the implementation and optimization of digital campaigns across web, digital advertising, email, CRM/marketing automation, and other digital channels. Stay current with digital marketing trends, tools, and best practices, applying relevant knowledge to enhance campaign effectiveness. Contribute to the development of campaign measurement plans, performance metrics, and key performance indicators (KPIs). Compile, analyze, and interpret digital performance data and campaign results to derive actionable insights. Develop and deliver regular reports and performance insights to inform strategic campaign decisions. Identify opportunities to improve digital tactics, audience engagement, and campaign performance based on data and insights. Support post-campaign analysis and provide recommendations for future campaigns. Bachelor's degree or a related certificate in marketing, communications, digital marketing, or a related field. ~2-5 years of experience in digital marketing, campaign management, marketing communications, or a related field. ~ Working knowledge of digital marketing channels and platforms, including websites, digital advertising, email, CRM/marketing automation, social media, and analytics. ~ Proven experience supporting the execution of digital marketing campaigns and translating marketing strategies or briefs into digital tactics and deliverables. ~ Experience coordinating digital projects, including managing timelines, deliverables, vendors, and cross-functional stakeholders. ~ Proficiency in using digital analytics and reporting tools to monitor campaign performance and identify opportunities for optimization. ~ Strong organizational and project management skills, with the ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment. ~ Exceptional communication and collaboration skills, with the ability to build effective working relationships across marketing, creative, web, analytics, technology, and external partners. ~ Strong attention to detail and the ability to manage projects from planning through execution and reporting.