Performance Marketing Manager

Performance Marketing Manager

NewAge is looking for a Performance Marketing Manager to join our Growth Team. In this role, you will be responsible for paid media for the NewAge Products Portfolio Brands, which sit alongside our flagship NewAge Products brand and are run as separate accounts. Drawing on your expertise in paid media, you will create, implement, and optimize a mix of paid channels. As an individual contributor reporting to the Sr. Growth Manager, you will execute against and help achieve the growth goals for these brands.

Responsibilities:

• Campaign Management & Optimization
• Budget & Spend Management
• Planning & Forecasting
• Tracking & Measurement
• Cross-Functional Collaboration
• Continuous Improvement

Qualifications:

• 4-6 years of hands-on digital marketing experience in paid media, including at least 2 years directly managing Google Ads and Meta accounts (not overseeing an agency).
• Strong quantitative ability and an advanced understanding of digital media analytics, including how to set up media analytics infrastructure to track KPIs.
• Understanding of past and current digital marketing and technology trends.
• Deep knowledge of, and passion for, technology, digital marketing, and innovation.
• Goal-oriented and self-motivated, with excellent communication skills and focus.
• Drive to deliver on and exceed performance goals.
• Proactive, collaborative, and results-driven work style.

The Ideal Candidate Will:

• Have in-depth, hands-on experience with Google Ads, Microsoft Ads (Bing), and Meta Ads (must have).
• Have experience working with GA4, Google Merchant Center, and product feeds.
• Have experience with GTM, event tracking, and CAPI integrations
• Be fluent in the main ad metrics and comfortable reporting on them.
• Have a strong analytical background.
• Be confident using AI tools (Claude, ChatGPT, etc.) for research, troubleshooting, and optimization.
• Have experience writing ad briefs and working with creative teams and/or agencies.
• Be hands-on and pragmatic.
• Be detail-oriented and highly organized, with a keen eye for consistency.
• Work effectively in a collaborative team environment, and independently when required.
• Show the ability and willingness to pick up new skills independently.
• Have ad management experience on social platforms such as X, Pinterest, and Reddit (nice to have).
• Have experience with retail ad platforms such as Criteo, Amazon Marketplace, and HD Advantage+ (nice to have).

NewAge Offers:

• Salary and bonus is based on experience and highly competitive for the right candidate.
• Benefits package.
• An opportunity within a growing, fast-paced company, well established in its industry.
• Our teams work under a remote-first Hybrid model, with the ease of having our North York office accessible for collaboration and/or quiet workspace.

How To Apply:

If you’re intrigued by job profile described above, we invite you to apply with your resume and cover letter illustrating how you would be an ideal fit with our team. We thank all interested candidates for applying and will contact those who qualify for an interview. No phone calls please. Offers of employment are contingent on the successful completion of a thorough background check.

NewAge Products is an equal opportunity employer, committed to inclusion and diversity. We provide employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require any accommodation.

Use Of Ai In Hiring:

AI enabled tools may be used to support parts of the recruitment process. All hiring decisions are made by human reviewers.