Sr. Director, Color, Material, & Graphic Design - Global HOKA

About the Role

The role leads the integrated colour, material, and graphic design (CMG) vision across footwear, apparel, and accessories, defining and driving the global expression of HOKA through colour, material, graphic, and trend strategy. It sits at the intersection of design, product, brand, and merchandising, reporting to the VP, Design – Global HOKA. The holder establishes and leads a CMG and trend Centre of Excellence, building creative frameworks that connect consumer insight, cultural relevance, and product expression across all categories. The position elevates CMG and trend as strategic drivers of storytelling, speed to market, product differentiation, and commercial impact.
Key Responsibilities

Define and execute the global CMG and trend vision across performance and lifestyle footwear, apparel, and accessories.
Build annual and seasonal strategies including colour palettes, material frameworks, graphic systems, and trend narratives for a cohesive HOKA expression.
Establish and lead HOKA's CMG and trend Centre of Excellence, developing scalable tools, processes, and frameworks.
Translate macro trends, cultural signals, and consumer insights into actionable product direction and design systems, positioning trend as a foundational input into the design process from concept through execution.
Partner with the VP, Global Design and Design Leadership to shape creative vision and seasonal direction.
Lead, manage, and develop colour, material, graphic design, and trend teams across footwear and apparel.
Build clear operating models and creation engines to support new creation, refresh, and speed to market.
Drive consistency and clarity in CMG application across franchises, categories, and product tiers, championing integrated PCMG thinking so colour, material, graphic, and trend work holistically with product design, construction, and brand identity.
Recruit, develop, and mentor creative leaders and teams, fostering a culture of innovation, craft, and accountability.
Partner with Product Design, Product Management, Merchandising, Development, Innovation, and Brand Creative to align CMG and trend direction with business strategy.
Influence upstream decision-making through a CMG and trend lens, shaping briefs, concepts, and category direction early in the process, and communicate compelling CMG narratives at key milestones, leadership reviews, and strategic forums.
Ensure product storytelling is cohesive and differentiated across consumer touchpoints, channels, and regions.
Required Experience & Qualifications

Bachelor's or master's degree in industrial design, product design, or a related field.
12+ years of experience across CMG design disciplines.
5+ years leading multi-disciplinary creative teams.
Experience building or leading trend or design strategy functions within a global organisation.
Expert understanding of colour, material, graphic, and trend strategy.
Proven ability to build systems, frameworks, and centres of excellence.
Deep understanding of footwear and apparel product creation.
Strong ability to translate consumer insight and cultural signals into product direction.
Expertise in storytelling, design systems, and brand expression.
Strong cross-functional leadership across product, merchandising, and marketing.
Advanced communication and presentation skills.
Workplace

Hybrid role based in Portland, OR, typically three times per week in office, Tuesday to Thursday.
Benefits & Perks

Competitive pay and bonuses, with a variety of compensation programmes intended to foster career development and reward success.
Financial planning and wellbeing support, including plans to protect income, pay for expenses, and invest in the future.
Time away from work, with plans supporting employees' needs to spend time with family, focus on health, or recharge.
Extras, discounts, and perks, including generous discounts and community-based programmes.
Growth and development, with extensive opportunities and support for personal and professional development.
Health and wellness, with comprehensive health and wellness programmes and offerings supporting a healthy lifestyle at work and at play.
About the Company

Deckers Brands believes that bringing different perspectives to work makes the team truly better together, and it is proud to be an equal opportunity employer, welcoming qualified applicants regardless of race, colour, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition, and all other parts of their identity.

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