Email Marketing Specialist

Job Description

Job Description

JOB SUMMARY At Nueske’s, we are passionate about delivering quality products and creating meaningful connections with our customers. We are seeking a Email Marketing Specialist to develop, execute, and optimize email and SMS marketing strategies that drive engagement, customer retention, and revenue. Efforts will be highly concentrated on increasing customer lifetime value and repeat purchases.This role will manage campaign calendars, build automated customer journeys, segment audiences, analyze performance, drive new and repeat purchases, and ensure brand consistency across all email and SMS communications. This role reports to the Director of Marketing. ESSENTIAL DUTIES AND RESPONSIBILITIES

Campaign Strategy & Execution

• Develop and manage the email and SMS marketing calendar aligned with promotions, seasonal campaigns, and product launches.
• Create, write, build, and deploy email and SMS campaigns using email and CRM platform.
• Write compelling subject lines, preview text, and calls-to-action that drive engagement.
• Create digital assets aligned with content.
• Perform quality assurance to ensure accuracy, functionality, and mobile optimization.

Automation & Lifecycle Marketing

• Build and optimize automated email and SMS flows, including welcome series, abandoned cart, post-purchase, win-back, and re-engagement campaigns.
• Implement audience segmentation strategies based on customer behavior, purchase history, and engagement.
• Personalize messaging to enhance relevance and conversion.
• Continuously test and refine lifecycle journeys to improve performance.

Performance Analysis & Optimization

• Monitor key performance indicators such as open rate, click-through rate, conversion rate, revenue per send, and unsubscribe rate.
• Conduct A/B testing on subject lines, creative, send times, and segmentation strategies.
• Generate weekly and monthly reports with actionable insights.
• Identify opportunities to grow the email list and increase engagement.
• Assist with forecasting and budget planning.

List Management & Compliance

• Maintain list hygiene and ensure accuracy of customer data.
• Manage opt-ins, suppressions, and preference centers.
• Ensure compliance with CAN-SPAM, GDPR, and other applicable regulations.
• Monitor deliverability and sender reputation.

Cross-Channel Collaboration

• Align email campaigns with paid media, social, ecommerce, and content marketing efforts.
• Support product launches, promotions, and brand storytelling initiatives.
• Collaborate with greater marketing team to optimize email- and SMS-driven revenue.

CORE COMPETENCIES

• Customer-focused mindset
• Data-driven decision making
• Strong attention to detail
• Creative execution
• Cross-functional collaboration

MINIMUM QUALIFICATIONS:

• 2–4+ years of experience in email marketing or CRM.
• Hands-on experience with marketing automation platforms.
• Strong creative, copywriting and editing skills.
• Analytical mindset with proficiency in Microsoft Suite.
• High attention to detail and strong project management skills.

PREFERRED QUALIFICATIONS:

• Experience in ecommerce, DTC, or CPG brands.
• Deep knowledge of email and SMS marketing and integrated CRM strategies.
• Proven success for increasing customer lifetime value and repeat purchases.
• Basic HTML/CSS knowledge.
• Experience using analytics tools such as Google Analytics.
• Experience with Adobe Creative Suite.

NUESKE’S CULTURE ELEMENTS:

At Nueske’s, we share a few basic Culture Elements. By design, they are simple and straightforward and provide the foundation for how we do business and treat each other.

• Communicate Effectively
• Be Caring
• Be Engaged
• Be Quality Minded
• Be Responsible
• Share the Why

Nueske’s Applewood Smoked Meats provides equal opportunity in all our employment practices to all qualified employees and applicants without regard to race, color, religion, gender, national origin, age, disability, marital status, military status, genetic information, or any other category protected by federal, state, and local laws. This policy applies to all aspects of the employment relationship, including recruitment, hiring, compensation, promotion, transfer, disciplinary action, layoff, return from layoff, training, and social, and recreational programs. All such employment decisions will be made based upon the merits of the employee/application and without unlawfully discriminating on any prohibited basis.