Brand Manager

The tgin® Brand Manager is a strategic, results-driven marketer responsible for leading the strategic growth of the tgin® brand by developing brand strategies, identifying consumer insights and category whitespace opportunities, and driving profitable growth through innovation and commercialization. This role serves as a key commercial partner to Sales and retail accounts, ensuring brand initiatives align with consumer needs, retailer priorities, and business objectives. The Brand Manager partners cross-functionally with Sales, Product Development, Digital Marketing, E-Commerce, Creative, Operations, and Finance to bring new products and marketing initiatives to market while strengthening brand equity and expanding distribution across key retail channels. This is an ideal opportunity for a strategic, commercially minded marketer with experience in consumer-packaged goods (CPG), beauty, or personal care who enjoys translating consumer insights into business growth. Responsibilities BRAND STRATEGY & LEADERSHIP Develop and execute annual and long-term brand strategies that strengthen brand equity and drive profitable growth. Identify consumer insights, market trends, competitive activity, and category whitespace opportunities to inform business strategy and innovation. Develop compelling brand positioning, messaging, and storytelling that differentiates tgin® within the textured hair care category. Ensure consistency of brand identity and messaging across packaging, retailer programs, marketing materials, education, and consumer touchpoints. Monitor brand performance and recommend strategic initiatives that increase awareness, consideration, and loyalty. COMMERCIAL ACCOUNT MANAGEMENT Build and maintain strong relationships with key retail partners and internal commercial stakeholders. Partner with Sales to develop retailer-specific growth strategies, promotional programs, and commercialization plans. Support retailer line reviews, joint business planning initiatives, annual meetings, and customer presentations. Identify opportunities to increase distribution, optimize assortment, expand shelf presence, and grow category share. Develop recommendations based on retailer performance, category trends, and consumer insights. Consumer Insights & Category Strategy Analyze consumer behavior, market research, retailer data, competitive intelligence, and industry trends to identify growth opportunities. Translate insights into actionable recommendations that support innovation, marketing, and commercial strategies. Maintain expertise in multicultural beauty trends, textured hair consumers, and evolving consumer needs. Monitor category performance and identify opportunities for assortment optimization and portfolio growth. Partner with Product Development to identify and prioritize innovation opportunities aligned with consumer needs and retailer demand. Lead commercialization efforts for new product launches from concept through retail execution. Coordinate cross-functional launch plans with Sales, Operations, Supply Chain, Finance, Creative, and Marketing teams. Evaluate post-launch performance and recommend improvements for future initiatives. Review product portfolio performance and recommend product renovations, discontinuations, and whitespace opportunities. Cross-Functional Leadership Collaborate with Digital Marketing, E-Commerce, Sales, Product Development, Creative, Operations, Finance, and external partners to ensure successful execution of brand initiatives. Provide strategic brand direction while leveraging the expertise of functional partners. Build project plans, establish milestones, identify risks, and drive accountability across multiple initiatives. Present recommendations and business updates to executive leadership and cross-functional teams. Financial Management & Business Performance Manage assigned marketing budgets and ensure investments support profitable growth. Partner with Finance and Sales to develop pricing recommendations, forecasts, promotional strategies, and business plans. Monitor key business metrics and recommend actions to improve financial and brand performance. Prepare business reviews and performance updates for senior leadership. Key Performance Indicators: Market share growth Household penetration Promotional effectivenessli> Brand awareness and equity Successful commercialization of new product launches On-time delivery of key business initiatives Required Skills & Abilities: Bachelor's degree in Marketing, Business Administration, Communications, or a related field required. MBA preferred. Minimum of 5 years of progressive experience in Brand Management, Brand Marketing, Commercial Marketing, Category Management, or Product Marketing within the consumer packaged goods (CPG), beauty, personal care, or related industry. Experience supporting national retail customers such as Target, Walmart, Ulta Beauty, CVS, Walgreens, Sally Beauty, or similar retailers preferred. Strong understanding of brand strategy, commercialization, consumer insights, pricing, merchandising, promotional planning, and category management. Experience developing retailer presentations, joint business plans, and commercialization strategies. Demonstrated ability to analyze consumer, retailer, financial, and category data to drive business decisions. Experience utilizing syndicated research tools such as NielsenIQ, Circana (IRI), SPATE, retailer portals, or comparable platforms preferred. Strong financial acumen, including budgeting, forecasting, pricing strategy, margin analysis, and P&L fundamentals. Exceptional presentation, storytelling, communication, and influencing skills. Proven project management skills with the ability to manage multiple priorities in a fast-paced environment. Strong relationship-building skills with the ability to collaborate across Sales, Product Development, Finance, Operations, Creative, Digital Marketing, and external partners. Advanced proficiency in Microsoft Excel and PowerPoint. Education and Experience: Beauty, textured hair care, skincare, cosmetics, personal care, or CPG experience strongly preferred. Experience leading new product commercialization from concept through retail launch. Experience supporting omni-channel retail environments, including mass, drug, specialty beauty, and professional channels. Physical Requirements: Ability to travel approximately 15-25% for retailer meetings, trade shows, consumer research, industry events, and company meetings. Prolonged periods sitting at a desk and working on a computer. Ability to occasionally lift up to 15 pounds. Our office is located in Chicago, 1/2 block north of the United Center just west of Fulton Market. #J-18808-Ljbffr