General Manager - Remodeling Industry

Posted Wednesday, August 26, 2026 at 4:00 AM

Position: General Manager
Location: Altoona, IA
Expected Income: Up to $300,000 / Annually

Who We Are:

West Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels of Bathrooms, Flooring, Windows, and Doors. West Shore Home operates in over 40 locations nationwide and is home to over 3,000 employees!

Purpose of Position:

The General Manager will be responsible for the achievement of all monthly, quarterly, and yearly targets, metrics, and financials at the assigned branch including Sales, Installation, Customer Service, and administrative compliance.

Strategic Leadership

• Develop and execute the branch business plan aligned with company objectives.
• Analyze market, customer, and competitive trends to identify growth opportunities.
• Develop training, hiring, induction, and retention strategies to maintain required capacity.
• Monitor headcount, backlog, conversion, and other key branch metrics.
• Partner with division and corporate leadership to ensure alignment.
• Own branch P&L, revenue, profitability, gross margin, and operating expenses.
• Identify and implement opportunities to improve financial performance.

Sales & Market Growth

• Set and achieve quarterly net sales targets.
• Lead sales systems and performance to drive branch growth.

Operational Excellence

• Optimize inventory, resources, fleet, facilities, and operational processes.
• Monitor KPIs, quality, productivity, and customer service.
• Build and support a high-performing installation team focused on one-day installations and minimal service needs.

Customer Experience

• Champion a 5-star customer experience across all branch operations.

Compliance & Safety

• Ensure compliance with company policies, regulations, permitting, DOT, HR, and safety standards.
• Foster a safety-first culture.
• Serve as the primary link between branch operations and division leadership.

Metrics & KPIs

• Own branch performance and profitability across key metrics, including:
• NSLI & Installed Revenue
• Accounts Receivable & Cost of Goods Sold
• CS Cases
• Monitor compliance metrics and ensure all standards are met.

Compensation:

• Competitive base salary with commission and bonus opportunities
• Expected first year income earnings up to $300K+
• Paid training and unlimited professional growth potential!
• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
• 401(k) Retirement Plan with company match
• HSA plan with company match
• Paid holidays and paid time off (PTO)
• Employee Discount Program
• Industry knowledge and a proven track record of success in the Construction and Home Improvement industry
• Demonstrated ability to analyze multiple ever-changing data points to develop strategies to overcome obstacles and keep the promises of our company to our customers
• Relentless focus on customer service.
• Strong leadership capabilities with a focus on team success & employee engagement
• Must have a valid smart phone or smart device in order to log into Company required systems using two-factor authentication
• Valid Driver’s Licensewith a clean driving record

Culture and Community:

We believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us theTop Workplaces USA award as one of the nation’s top employers for the last 4 consecutive years. This includes recognition in Leadership, Purpose & Values, and Compensation & Benefits.

West Shore Home strives to Bring Happiness to Every Home and that goes beyond our customers and employees. We support positive change in our communities by volunteering, giving back, and supporting nonprofits that make a difference. Learn more here:

It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.