Public Relations & Reputation Manager

Description

Who We Are Looking for and What You Will Do as a USANA Manager of Reputation & Public Relations

We are looking for an experienced and creative individual to join our team as a manager of reputation and public relations. This role is responsible for overseeing USANA's brand reputation, monitoring sentiment, and driving strategies that strengthen trust across external platforms and audiences

In this role, you will serve as the primary steward of how USANA is perceived in the world-protecting and strengthening our brand reputation across third-party review platforms, earned media, and the broader public conversation. While continuing to deliver polished press releases and award submissions, your broader focus will center on building brand trust: monitoring sentiment, managing our presence across key platforms, and translating insights into forward-thinking strategies that keep USANA ahead of the curve.

Our ideal candidate is equal parts strategist and doer-and above all, a go-getter. This is a role for someone who spots a gap, takes initiative, and consistently brings thoughtful solutions to the table. If you are known for raising your hand, following through, and making things happen without waiting to be asked, you will thrive here.

Reputation Management

• Own USANA's strategy and day-to-day presence across third-party review and credibility platforms, including responding to reviews and maintaining a consistent brand voice
• Monitor brand sentiment across media outlets, forums, social channels, and review platforms-delivering regular reporting with clear insights and actionable recommendations
• Surface potential reputation risks early and recommend proactive responses before issues escalate
• Research emerging platforms, industry trends, and competitive activity-and translate insights into strategic recommendations for leadership
• Develop and execute initiatives that strengthen brand trust and credibility with key audiences

Public Relations

• Write, edit, and distribute press releases for product launches, company milestones, executive announcements, and other newsworthy moments
• Research, prepare, and submit industry award and recognition applications
• Manage inbound media inquiries and build relationships with relevant journalists, publications, and outlets
• Partner with leadership to develop clear, compelling messaging for both proactive and reactive communications
• Identify and secure thought leadership opportunities for executives-including podcast appearances, bylined articles, and speaking engagements-to elevate USANA's voice in the health, wellness, and business communities
• Support crisis communications strategy and execution in collaboration with the broader team

What You Will Need

• Bachelor's degree in communications, marketing, public relations, journalism, or a related field

• 7+ years of experience in public relations, communications, brand reputation, or a closely related field - ideally with exposure to both PR and reputation management

• Hands-on experience managing third-party review platforms (Trustpilot, Google Business, BBB, or similar) and brand monitoring tools

• Exceptional written and verbal communication skills with a strong command of brand voice, tone, and messaging consistency

• Ability to work effectively under pressure, meet tight deadlines, and manage multiple projects simultaneously.

• Proven ability to track and synthesize brand sentiment data into actionable recommendations

• Experience developing or supporting executive visibility programs, including speaker placement, media pitching, or thought leadership content

• Strong understanding of social media platforms and digital PR strategies

What Will Make You Standout

• Familiarity with influencer and affiliate reputation ecosystems

• A track record of launching or improving a brand's presence on third-party review and credibility platforms

• Experience managing award submissions with measurable results (wins, finalist recognition, etc.)

• Comfort presenting reputation insights and strategic recommendations directly to senior leadership

*This is a hybrid role with regular weekly in-office time in Salt Lake City.

Who We Are

Since 1992, USANA has put science first with our focus on in-house research and manufacturing based in Salt Lake City, Utah to drive the creation of supplements that give your body the exact nutrition it needs to thrive. It's why millions across the globe choose USANA as the nutritional provider for themselves and their loved ones. Today we are a billion-dollar company, thanks in part to more than 1,700 employees based around the world.

Our Culture

Excellence, Health, Integrity, and Community are core to our business. It is our commitment to always strive to be open-minded listeners, hold ourselves and others accountable, be respectful, and celebrate the strength that comes from collaboration. Through initiatives like our Inclusion and Belonging Council, we create a company culture where all members of the USANA family feel cared for, included, and valued.

USANA has repeatedly been named one of Utah's Best Companies to Work For by Utah Business magazine, one of America's Best Companies to Work For by Outside Magazine, one of the Best Places to Work for in the Direct Selling Industry by Direct Selling News, and named a top employer by Best of State.

What You Will Love About USANA

Our science backed mission to improve lives starts with you. With holistic wellness benefits, flexible work, and a culture built on care and connection, we help you thrive, so you can help others around the world do the same.

• Health, Dental, Vision, Life and Disability Insurance
• On-site medical and mental health clinic for you and your dependents
• Flexible paid time off, including sick time, vacation, holidays, family hours, and floating holidays
• Paid parental leave for both primary and secondary caregivers
• 401k match and profit-sharing bonus
• Chiropractor visits, massages, fitness classes, and full-service gym
• Free and discounted USANA products
• Tuition reimbursement, mentorship opportunities, and learning and development licenses

Learn more about working with us by visiting careers.usanainc.com

Security notice: USANA Health Sciences will never ask for sensitive personal information during the initial application process or via unsecure channels like email. If you receive such a request, please do not respond and report it to us directly.