Senior Digital Marketing / Marketing Specialist - Paid Media

VectorBuilder is a rapidly growing biotechnology company that has established itself as a global leader in a range of life sciences products and services, including vector cloning, virus packaging, library construction, stable cell line generation, Covid-19 research reagents, and GMP manufacturing of clinical-grade plasmid DNA and viruses. VectorBuilder's revolutionary online vector design platform has become highly popular with researchers around the world for its rich functionalities and highly intuitive user interface. Position Senior Digital Marketing/Marketing Specialist to play a key role in the planning, execution, and delivery of our paid advertising efforts. Responsibilities Digital Campaign Planning and Execution Lead, plan, and execute integrated paid media campaigns across various third-party platforms, including paid search platforms, marketplaces, and social media platforms. Collaborate with cross-functional teams to support product launches/campaigns, ensuring that paid campaigns consistently generate high-quality leads and measurable pipeline impact. Analyze campaign performance and recommend new strategies and improvements to optimize ongoing efforts. Recommend new ideas and consider new approaches and improvements to current/ongoing digital marketing channels/activities. Manage and allocate paid media budgets effectively across channels to maximize ROI and pipeline impact. Build and manage audiences across platforms – Retargeting and lookalike audiences. Qualifications and Skills 5+ years of experience in marketing/digital marketing, ideally within biotech, life sciences, healthcare. Experience in campaign management and leading the delivery across multiple platforms/channels. Hands-on experience with paid media (Google Ads, social channels) and web analytics. Familiarity with marketing automation and CRM platforms (e.g., HubSpot). Strong analytical mindset with comfort working in dashboards and performance reports. Strong organizational skills with the ability to manage multiple projects simultaneously. This is a full-time, salaried, benefits-eligible position located in the Chicago Office. The ability to work full-time in-person is required for this role. To apply, please send your CV/resume and cover letter to View email address on click.appcast.io. #J-18808-Ljbffr VectorBuilder