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Digital Reach Campaign Manager (YouTube Ads) | Based in Europe

Medium

Join Hostinger, and we’ll grow fast! We’re shaping the future of online success – powered by AI and driven by people. With 900+ talented professionals and over 5 million clients in 150 countries, we help creators and entrepreneurs bring their ideas to life faster and easier than ever before. Our mission: To provide tools that help individuals and small businesses succeed online faster and easier. Our culture: Guided by 10 company principles. Our formula for success: Customer obsession, innovative products, and talented teams. Hostinger is one of the fastest-growing brands in the hosting industry. As we continue to scale our global presence, we are looking for a strategic, data-driven Senior Digital Reach Campaign Manager to join our PPC team. In this role, you will be the architect of our upper-funnel growth. You won't just be "running ads"—you will be responsible for defining how Hostinger introduces itself to millions of potential users worldwide. Starting with a primary focus on YouTube, you will eventually lead our expansion into a multi-channel social media strategy, including TikTok, Meta, and beyond. The Role As a Senior member of the PPC team, you will bridge the gap between brand awareness and performance marketing. You understand that upper-funnel campaigns require a different DNA than traditional search ads—focusing on reach, resonance, and long‑term intent rather than immediate clicks. Your Day-to-Day Strategic Execution: Take full ownership of large‑scale YouTube campaigns, expertly navigating Video Reach (VRC) and Video View (VVC) formats to maximize brand impact. Measurement & Insights: Go beyond standard metrics such as Impressions. You will design and analyze Brand Lift Surveys, Conversion Lift Studies, and Search Lift metrics to prove the true value of our reach initiatives. Creative Strategy: Act as the bridge between data and content. You’ll collaborate with creative teams to develop funnel‑specific assets—from high‑energy "Awareness" content to intent‑shifting "Consideration" pieces. Market Expansion: Manage and optimize performance across diverse global markets, identifying where to scale and where to pivot based on brand health data. Future Growth: Lead the roadmap for Hostinger’s expansion into other video‑first and social platforms (TikTok, Meta, etc.), ensuring a cohesive brand voice across the entire digital ecosystem. Skills and Experience Hands‑on Seniority: You have at least 3 years of hands‑on experience managing high‑budget, complex accounts. You are comfortable navigating the nuances of global campaign management. YouTube Specialist: You are a pro with the Google Ads video ecosystem, with deep knowledge of VRC, VVC, and premium placements (including Shorts and niche‑targeted content). Full‑Funnel Thinker: You understand the interplay between Awareness, Consideration, and Conversion. You know how an upper‑funnel impression today influences a conversion tomorrow. Measurement Expert: You are fluent in "Lift" metrics. You can interpret Brand Lift Study results and turn them into actionable optimization strategies for the next quarter. Creative Intuition: You have a sharp eye for what works. You can guide creative teams on "vibe," pacing, and messaging that resonates with specific audiences and niches. Scalability: You have a proven track record of managing significant budgets efficiently while maintaining brand integrity across multiple languages and regions. Benefits that fuel your growth 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and Coach Hub, global conferences, physical and digital libraries, feedback culture, and mentoring through TesoXchange. Advance your career with internal mobility and grow with a team eager to share knowledge and support your success. Freedom & responsibility: Work on your terms: from modern offices in Kaunas and Vilnius, the comfort of home, or anywhere in the world. Enjoy flexibility in managing your schedule and bring your ideas to life in a fast‑paced, dynamic environment. Wellness simplified: Your health comes first with insurance from Day 1, gym memberships, recharge leave, Headspace subscriptions, and regular health checks. Join our wellbeing‑dedicated events, sports, arts, and hobby clubs, or simply enjoy the balance of a lifestyle that prioritizes wellness. Work hard – play hard: Celebrate your achievements with company events like Summerfest & Winterfest, Town Hall, Meet the Client initiatives, team‑buildings, and workations. Enjoy access to the Žalgiris Arena VIP Lounge and celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations. Compensation Competitive compensation based on your skills and experience. We’re always looking for experienced talent to raise the bar. If you’re excited about the role but the listed salary range doesn’t align with your expectations, we still encourage you to apply - we’re open to adjusting compensation based on the impact and value you bring. Get ready to take your personal and professional growth to new heights! Join Hostinger today and be part of our journey Three. Two. Onboard #J-18808-Ljbffr Medium

Vacancy posted 2 days ago
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