Vice President, Market Strategy and Understanding

Job Description

Who We Are:


Ipsos is one of the world's largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And, we're proud to share we've received our Great Place to Work Certification for 2022!


What you can expect to be doing:

• Hires, manages and mentors staff to build cross-product knowledge, industry/marketing and unique client/industry knowledge to advance analytic insights and presentation capabilities

• Owns or co-owns one of Ipsos Marketing products or services within the Ipsos Consumer Goods Sector to serve as the knowledge area expert

• Actively engages team to develop plans and resolve issues through collaborative problem solving

• Gains commitment using logic

• Assigns individual tasks based on previous experience and shows them how their work fits in with what others are doing

• Holds individuals accountable for agreed plans and rewards those who support team objectives

• Have relationships across multiple levels and divisions within the organization and is sought after by the organization to participate in global and/or corporate initiatives

• Understands the client's needs in the context of the broader business issue(s) and can design research to address those objectives

• Is proactive in networking both internally (with sister divisions, ops, globally, etc.) and externally (with client contacts) to learn about a client's business in an effort to grow the business and add value

• Identifies more effective ways of doing things and works with all levels of organization to implement efficient procedures with a focus on improving profit margins

• Is fully knowledgeable about Ipsos product offerings and develops a particular expertise in one or more offerings

• Develops account plan and leads the team in implementation of plan; identifies potential shortfalls and/or potential new opportunities and is flexible/nimble in creating and revising plan to ensure objectives met

• Aggressively develops new clients and builds new business

• Goes beyond revenue and gross margin, considering the entire P&L, identifying ways to further improve revenue and profit

• Consults with multiple client contacts and multiple clients to identify appropriate solutions to prioritize and meet client needs

• Identifies and builds strong relationships with influence/decision makers within client organization

• Demonstrates general understanding of Ipsos products and offerings to partner with Ipsos sister divisions to leverage growth opportunities within clients across all Ipsos' lines of business

• Strategically partners with lead on new business lead to dynamically present and close an opportunity by illustrating compelling differentiation vs. the competition

• Understands how the customer perceives their own business relative to competition or market

• Understands the customer's organization, culture, and how things get done

• Develops measurable customer-specific key performance indicators

• Anticipates evolving customer needs and how the organization can address then with current or new products/services

• Assesses and proactively works with cross-functional leaders to address internal resourcing needs and capabilities to properly support growing business

• Develops annual sales plan to produce aggressive growth margins year over year and management of profit/pricing expectations

• Actively engages team to develop plans and resolve issues through collaborative problem solving

• Gains commitment using logic

• Assigns individual tasks based on previous experience and shows them how their work fits in with what others are doing

• Holds individuals accountable for agreed plans and rewards those who support team objectives

• Openly questions status quo

• Points out specific opportunities for change and provides ideas/solutions for creating /implementing change

• Explains the need for change to others / Supports change initiatives

• Understands own business within group and industry context.

• Articulates evolving priorities for the business within two-year horizon

• Frames the right strategic questions for their area of the business

• Adapts short term plans as business priorities evolve for the company

• Delivers beyond expectations.

• Energized by a challenge

• Sets new and stretching goals for self or team, and achieves beyond what is expected

• Exploits opportunities to exceed goals and works towards them, even under adverse circumstances

• Focused on implementing ways to improve profitability

• Looks beyond the numbers in making value-creating decisions, combining hard data and personal insights

• Acts quickly on and prioritizes commercial opportunity within own area of responsibility

• Anticipates evolving commercial trends and takes steps to refocus business activities accordingly

• Customer Obsession: Knows the customer perspective and uses knowledge to anticipate the customer's requirements.

• Understands how the customer perceives their own business relative to competition or market

• Understands the customer's organization, culture, and how things get done

• Develops measurable customer-specific key performance indicators

• Anticipates evolving customer needs and how the organization can address then with current or new products/services

• Uses the informal structure, dynamics and culture of an organization to get things done

• Actively seeks input in decision-making

• Shows others how their objectives align with own

• Actively contributes to the broader organization or team, compromising on own preference where necessary

• Invests in building relationships with others

This might be the job for you if you have:

• Strong experience with survey design, sampling plans and analysis

• Experience ideally includes consumer, brand, and shopper insights and techniques

• Some exposure to other types of research such as qualitative, global research, and use of behavioral science techniques in research

• Strong communications skills; know how to translate complex data into easy to understand, actionable insights

• Ability to develop strong client relationships - hearing the client need, identifying the right solution and preparing a convincing proposal - then growing that relationship over time

• At least 10 years of experience in quantitative market research and consulting

If you don't meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you're applying to!


In accordance with NY/CO/CA/WA law, the estimated base salary range for this role is $160,000 to $170,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.


What's in it for you:


At Ipsos you'll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.


To find out more about all the great reasons to work at Ipsos, how we're making an impact around the world, and more about our benefits and employee programs, please visit:
Why Work at Ipsos | US


Why Work at Ipsos | CA


Commitment to Diversity


Ipsos recognizes the necessity of building an inclusive culture that values each employee's individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos' diverse employees who compile and analyze this data-they are the essence of who we are and what we do.


We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.


Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.


#LI-TM 1 #LI-Hybrid

About Us

Ipsos is one of the world's largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!

About the Team

The Market Strategy & Understanding (MSU) Service Line performs strategic research to deliver contextual understanding to help clients navigate dynamic markets. Our offer portfolio consists of strategic brand research as well as category & consumer fundamentals. We work with clients to understand the size and composition of a market as well as the segments/profiles/demand spaces therein. We also specialize in brand equity, brand assets, brand stretch and open category opportunities (e.g. whitespace).