Integrated Marketing Manager

About the role Hinge Health is looking for an Integrated Marketing Manager to lead the development and execution of multi-channel campaigns that drive member signups by raising awareness and building trust across Hinge Health's eligible member population. In this role, you'll work at the intersection of strategy and execution — developing and overseeing evergreen and thematic campaigns, coordinating across product, creative, and channel teams, and helping Hinge Health show up consistently and meaningfully for members when they need us. This role is ideal for a strategic thinker and creative collaborator who knows how to effectively reach diverse audiences across multiple channels. You'll translate audience insights and business goals into integrated campaign strategies — meeting members where they are, speaking to what matters to them, and nurturing trust that turns awareness into action. You'll directly oversee execution of several core channels including content, organic social, and awareness media, working with agency partners and internal resources, while expanding into new channels and building synergies that amplify results over time. Beyond direct channel ownership, you'll also work closely with channel leads across Growth to identify points of synergy and work to leverage them in pursuit of shared goals in a way that maximizes their collective impact. What You'll Accomplish Lead integrated campaign strategy: Develop and execute multi-channel campaign plans across content, organic social, and paid awareness media that align with business goals and span paid, owned, and earned channels. Own end-to-end campaign management: Drive campaigns from brief and concept development through stakeholder alignment, execution, launch, and post-campaign analysis. Direct agency partners and internal resources: Serve as the day-to-day lead for agency partners and internal contributors — setting clear direction, maintaining a high bar for output, and ensuring teams have what they need to execute effectively. Drive creative excellence: Partner with internal creative teams and agency partners to cultivate an environment where creative risk-taking leads to resonant, high-impact work — providing sharp, actionable feedback that keeps programs on strategy. Build awareness and trust across diverse audiences: Develop and evangelize a strong point of view on how strategic messaging can engage, generate demand, and drive action among Hinge Health's eligible member population. Collaborate cross-functionally: Partner closely with Product, Product Marketing, GTM, and Comms teams to maximize campaign impact and ensure consistent messaging across every touchpoint. Expand channel presence: Identify opportunities to enter new channels and build synergies with existing ones — working closely with channel owners across the broader marketing organization to align on shared goals and make every channel more effective. Basic Qualifications 4+ years of marketing experience, including at least 3 years in an integrated or campaign-focused role, ideally with time spent managing and directing execution by internal and external resources under defined strategies. Proven campaign management success across a range of channels — ideally spanning a combination of digital, social, content, email, paid media, and awareness — with strong command of the full customer journey from awareness through conversion. Strong communicator and collaborator who can influence across functions and adapt messaging for different audiences and cultural contexts. Preferred Qualifications Healthcare or mission-driven experience is a plus; genuine passion for making quality care accessible is a must. Comfort with ambiguity and pace — you can pivot strategies as market dynamics shift without losing momentum or quality. Fluency and/or strong familiarity across traditional and digital channels, including TV, OOH, social, content, and performance marketing. Hinge Health Hybrid Model This is a hybrid role based in the San Francisco office, requiring in-person attendance three days per week for a full 8-hour business day. On remote days, employees are expected to work during core business hours with flexibility. The office is part of a dog-friendly workplace program, and while travel is not regularly required, occasional off-site/on-site events may occur. Physical demands are minimal and primarily involve standard office activities such as sitting, typing, and video conferencing. About Hinge Health At Hinge Health, we’re using technology to scale and automate the delivery of healthcare – starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide. With an AI-powered human-centered care model, Hinge Health leverages cutting-edge technology to improve outcomes, experiences and costs to help people move beyond their pain. The platform addresses a broad spectrum of MSK care – from acute injury, to chronic pain, to post-surgical rehabilitation – through personalized, evidence-based care. As the preferred partner to 60+ health plans, PBMs and other ecosystem partners, Hinge Health is available to over 20 million people across more than 2,800 employers. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore. Learn more at What You'll Love About Us Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live. Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match. Modern life stipends: Manage your own learning and development Grow with us through discounted company stock through our ESPP with easy payroll deductions. Culture & Engagement Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter. Beware of Phishing Attempts: We've noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We'll never ask for financial details during the hiring process and only use "@hingehealth.com" emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to View email address on click.appcast.io.