Performance Media Lead: Digital & Retail Growth

Responsibilities Manage daily performance across channels including, but not limited to: SEM, programmatic, display remarketing, paid social media, affiliate and retail media platforms to deliver on campaign goals and KPIs aligned to business outcomes (e.g., ROAS, sales, NTB). Support leadership by proposing and managing performance improvements that drive incremental revenue and retail performance across both open web and retail media ecosystems. Utilize analytical ability to evaluate end-to-end customer experience across retailer touchpoints and digital shelf environments, identifying optimization opportunities. Ensure the development, execution, tracking, and reporting of media campaigns is on-time and on-goal. Identify areas of saturation and points of diminishing returns within audiences and platforms and recommend solutions to maximize return on ad spend. Work with the Measurement team to continually improve the media measurement planning and reporting process including retail media attribution methodologies and platform reporting (e.g., AMC, Scintilla, 84.51° where applicable). Understand and effectively communicate synergies across content, media activations and performance outcomes to client partners. Maintain media budgets and provide guidance on reallocation of funds across digital platforms and channels when needed. Manage media IOs and POs to ensure partners are paid accurately and on time. Ensure all media tagging is correctly executed with support vendors and measurement team within DCM and GA. Oversee activations executed by junior team members to drive customer acquisition and greatest return on investment. Compile client research, competitive data and digital landscape information to share with broader client team on ongoing basis. Research emerging digital platforms and communications strategies to support client recommendations. Stay current. Though your research and practice, stay ahead of the latest updates regarding tools, techniques and methods related to digital and retail media. Other duties as assigned. Qualifications High School Diploma/GED Bachelor’s Degree Bachelor’s degree preferred 2–3 years of prior experience in performance‑led digital marketing with exposure to retail media or commerce media environments strongly preferred Paid Search, Paid Social, Programmatic (including Display, Video, Native, Audio) and Retail Media Network experience (e.g., Amazon Ads, Walmart Connect, Kroger, Target Roundel) desired Understanding of retail media KPIs (ROAS, NTB, share of shelf, conversion rate) and attribution differences across retailer platforms is a plus Working knowledge of Excel for data mining/management, platform budgeting and planning. Physical Abilities Seeing Listening Acosta, and its subsidiaries, is an Equal Opportunity Employer. #J-18808-Ljbffr Acosta