Area Manager, Western PA

Job Description

Job Description

At Curaleaf, we're redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you'll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Area Manager

Type of Work: Full Time, Exempt (Bonus Eligible)
Market: Western Pennsylvania (Brookville, State College, Dubois, Greensburg, Erie, Gettysburg, York, Lebanon, Harrisburg, Lancaster, Altoona)
Travel: This role supports up to 11 Pennsylvania retail locations. Weekly in‑market travel to these stores is required.
Candidates must be able to commute within the Central and Western PA markets multiple times per week. Regular long-distance driving between stores is a core responsibility of this position.

Who You Are:

As the Area Manager, you will be responsible for leading and developing talent across multiple locations to build consistency across the brand. You will coach, motivate, navigate, and serve as a sounding board for Store Managers, business partners, and sales drivers. Your responsibilities will include building the retail business strategy and setting direction for the store teams.

What You'll Do:

• Drive revenue growth by developing and executing sales strategies that leverage talent to provide positive financial results.
• Lead organizational change by assessing current operational status and creating/implementing improvements to meet the needs of the business.
• Focus on P&L by monitoring, recording, and directing revenue and spending across multiple locations.
• Coach store teams to develop and maintain operational best practices in areas of inventory control, store presentation, and asset protection.
• Create and maintain high standards for the guest journey and train team members on how to provide the best experience for our guests.
• Analyze and observe guest experience/feedback to create opportunities for process improvement.
• Retain and develop top talent across multiple locations.
• Provide leadership to the assigned region and mentor all store-level leadership teams.
• Identify opportunities for improvement in the store region; design and implement training, policies, goals, and other resources to maximize productivity and morale.
• Maintain knowledge of market, competition, and best practices and trends in sales techniques and strategies.
• Monitor and analyze business trends across all stores within the area.
• Attend and participate in sales and management training meetings and events as directed by management.
• Adhere to state regulations.
• Flexibility and availability regarding scheduling-must be able to work nights, weekends, and holidays. Open availability to meet business needs is required.
• Ability to travel up to 80% of your week, including overnight stays, to visit stores within the market, attend regional meetings and conferences, or for other business needs.
• Perform other duties as assigned.

What You'll Bring:

• Retail Leadership Expertise: 4+ years of retail management experience with a strong foundation in store operations, sales performance, and delivering exceptional customer experiences.

• Multi-Unit Oversight: 2+ years of experience managing multiple locations, driving operational consistency, performance, and execution across stores.

• High-Volume Store Experience: Proven success leading a high-volume store generating $9M+ in annual revenue, with accountability for sales, profitability, and operational efficiency.

• People Leadership & Development: 4+ years of experience building, coaching, and developing high-performing teams, with a track record of improving engagement, retention, and performance.

• Results-Driven Operator: Demonstrated ability to maximize sales, achieve business objectives, and drive KPIs across an assigned area.

• Strategic & Big-Picture Thinking: Ability to identify opportunities, implement innovative solutions, and drive revenue growth while enhancing the overall guest experience.

• Strong Communication Skills: Effective communicator with the ability to influence and collaborate at all levels, both internally and externally.

• Feedback & Leadership Agility: Comfortable managing up, giving and receiving feedback, and fostering a culture of openness and accountability.

• Change Leadership: Ability to lead and socialize organizational change, driving alignment, accountability, and adoption across teams.

• Talent Management: Skilled in identifying, developing, and retaining top talent, while effectively coaching and improving underperformance.

• Analytical & Systems Savvy: Proficient in navigating complex systems, analyzing financial and operational reports, and translating insights into action.

• Business Acumen: Strong understanding of sales, marketing, and supply chain principles, with the ability to connect these functions to drive overall business success.

Curaleaf Pay Transparency

$86,000—$95,000 USD

What We Offer:

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Benefits vary by state, role type, and eligibility.

Follow us on Social Media:
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
LinkedIn: Curaleaf LinkedIn

Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, Find, and Anthem provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain. Its unique distribution network throughout Europe, Canada and Australasia brings together pioneering science and research with cutting-edge cultivation, extraction and production. Home | Curaleaf | Cannabis with Confidence

Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.

Our Values:

• Lead and Inspire.
• Commit to Win.
• ONE Curaleaf.
• Driven to Deliver Excellence.

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Individuals adversely impacted by the war on drugs are encouraged to apply.

Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf.

***Please note that U.S. immigration rules and regulations are governed by federal law; not state law. Although Curaleaf operates in states that have legalized and decriminalized marijuana, it is still considered a controlled substance under federal regulations and thus illegal under federal law. For this reason, unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any non-immigrant or immigrant visas.

***Please also note that while candidates who are Lawful Permanent Residents (such as those with Green Cards) are eligible for employment with, and are hired by Curaleaf, working for a company engaged in a business that grows and sells a product that is illegal under federal law might compromise the candidate's immigration status. Before a Lawful Permanent Resident accepts an offer of employment, Curaleaf recommends that the candidate seek the advice of an immigration lawyer.