Social Media Manager

GALLO is looking for a social first, digitally native Social Media Manager to lead our organic social ecosystem and shape how our portfolio of brands show up in culture. This is a rare opportunity to build something that matters — defining enterprise-wide standards, scaling a creator ecosystem, and driving culturally relevant strategies across TikTok, Instagram, YouTube, Facebook, Pinterest, LinkedIn, and beyond. A Taste of What You’ll Do In this role, you'll contribute to the development of the Social Center of Excellence, architecting the frameworks, governance models, and operating standards that elevate quality and consistency across GALLO's brands. You'll bring deep platform expertise and a forward‑thinking mindset — anticipating algorithm shifts, spotting emerging trends, and securing first‑to‑market opportunities through strong platform partnerships. You'll also strategically leverage AI to sharpen efficiency without compromising creative integrity. You'll lead and grow a team of social and content specialists, setting clear performance standards while fostering a culture of bold thinking and thoughtful risk‑taking. Collaboration is central — you'll work closely with Brand, Creative, Paid Media, PR, Legal, MarTech, and Consumer Engagement teams to ensure strategies are cohesive, compliant, and impactful. You'll own the KPI framework, drive performance reporting, and use social listening, cultural insights, and competitor benchmarking to continuously refine what's working. What You’ll Need Bachelor’s degree plus 6 years of sales, marketing, advertising, public relations, or account management experience, including 5 years of social media marketing management experience at increasing levels of responsibility; OR Master’s degree plus 4 years of sales, marketing, advertising, public relations, or account management experience, including 3 years of social media marketing management experience at increasing levels of responsibility. Deep understanding of major social platforms (TikTok, Instagram, YouTube, Facebook, Pinterest, LinkedIn, X) including algorithm behavior, discovery mechanics, and platform best practices. Familiarity with web, search, and zero‑click trends and how social intersects with SEO. Strong understanding of creator ecosystems and experience engaging or managing creators. Ability to evaluate content for quality, cultural relevance, and brand alignment. Proficiency using enterprise social tools (e.g., Emplifi, Sprinklr, Sprout Social, Dash Hudson, or equivalent). Experience with AI‑assisted tools (content creation, social listening, workflow automation) is a strong plus. Successfully supervised and developed employees. Exceptional oral, verbal, written, and interpersonal communication skills. Strong analytical skills to make data‑driven decisions. Required to travel up to 25% of the time. Required to be in the office minimum of 3 days a week. Required to travel to company offices, sites, or meetings up to 5% of the time, with or without reasonable accommodation. Required to be 18 years or older. How You’ll Stand Out Bachelor’s degree plus 8 years of sales, marketing, advertising, public relations or account management experience, including 6 years of social media marketing management experience at increasing levels of responsibility. Experience with social media in an alcohol beverage or CPG company. Ability to manage multiple priorities in a fast‑moving environment. Experience influencing the decision‑making of diverse, high‑level stakeholders. Our Benefits & Perks We are committed to providing competitive compensation, perks, and a culture that supports your well‑being. Benefits may include medical and dental coverage, 401(k) plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more. Additional information will be provided before your first interview. The Fine Print The Company does not sponsor for employment‑based visas for this position now or in the future. Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participation in tasting room tip pools, as applicable. This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance. The Company’s policy for job postings is to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days. Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to hair texture and protective hairstyles, color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law, genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation, transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics. Gallo will comply with state and local laws prohibiting discrimination for lawful out‑of‑work behavior, such as off‑duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non‑psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions). We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at View phone number on click.appcast.io. Gallo is enrolled in the Department of Homeland Security’s E‑Verify program and will use the program to verify the employment eligibility of all newly hired employees as required. Right to Work. 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