Senior Product Manager

About the position Sportworks is seeking a Product Manager who thrives at the intersection of customer insight, technical complexity, and strategic decision-making, with a passion for multi-modal transportation. This role owns the product roadmap and leads the development of a world-class portfolio that drives growth, strengthens market leadership, and delivers meaningful customer value by balancing sustaining improvements with bold innovation. Operating in a complex, multi-stakeholder environment, the Product Manager aligns the needs of cyclists, product owners, purchasers, vehicle manufacturers, and AEC decision-makers. The portfolio focuses on hardware-based bike storage and transport solutions and is evolving from primarily mechanical products to integrated electrical and connected systems, developed in close collaboration with the digital product team. As the bellwether for product, go-to-market, and customer experience performance, this role defines product vision, aligns cross-functional teams, and ensures cohesive, scalable solutions. Responsibilities Drive development and full lifecycle product management of innovative bicycle parking and transport products serving complex urban mobility and infrastructure ecosystems, developing and executing a world class product and service portfolio. Leverage a broad, cross-functional skill set spanning customer service, manufacturing, industrial design, engineering, market research, sales, and financial analysis for mechanical and electrical products within a commercial environment. Obtain from market research and/or customer interviews and insights, a deep knowledge of the customer workflows, infrastructure requirements and constraints, and unmet needs. Incorporate learnings into product roadmap, commercial strategy, internal projects, processes, and standard work. Review and approval of all product engineering changes; Ensure technical accuracy of all customer-facing content. Translate market learnings into insightful market segmentation, breakthrough business models, and develop unique and compelling customer value propositions and solutions. Interface with customers and internal teams to develop the vision, strategic plan, and solve complex problems throughout the portfolio. Own the strategy and execution of product life cycle management, product pricing, positioning, margins, product line revenue/growth, and market share penetration while championing product quality and service to our customers. Partner with sales, service, and customers as a technical resource to resolve product questions and support successful deployments. Plan and execute product demonstrations and trade shows, managing strategy, logistics, setup, on-site operations. Create, maintain, update, and manage adherence of established standard work to support best practices for all product management aspects (new product introduction, internal product training, obsolescence, etc.) Participate in industry standards development and rulemaking processes relevant to Sportworks products. Drive strategic supply chain and industry partnership development. Requirements Bachelor's degree in physical sciences, marketing, engineering, or computer science. 5+ years of previous experience in a hardware-specific product management role. Proficient in P&L ownership, financial modeling, and forecasting for product portfolios. Marketing and/or engineering experience that demonstrates ability to manage multiple simultaneous full product life cycles. Proficient with standard office software including ERP, Salesforce, Microsoft Suite. Customer-focused problem solver who simplifies complex issues, de-escalates challenging situations, and partners across teams to drive resolution. Strong organizational #J-18808-Ljbffr