Senior Director, Brand Marketing

Match Group is seeking a Senior Director of Brand Marketing to work closely with the CMO and build brand strategy and growth for our portfolio of Affinity Brands (BLK, Chispa, Salams, Yuzu). These brands serve diverse, deeply meaningful communities - including Black, Hispanic, Asian, and Muslim singles - and play an important role in helping people find connection through shared culture, identity, and values.

This role is for a true 360° brand marketer who combines strong creative instincts with commercial and acquisition savvy - but what sets it apart is the need for deep multicultural understanding and advocacy. You will be responsible for championing multiple distinct audiences, each with their own cultural context, lived experience, and evolving expectations, and ensuring these brands show up with relevance, respect, and authenticity.

Many of these brands are now nearly a decade old. This role is about reigniting and reimagining them for a new generation - refreshing their cultural relevance, creative expression, and growth trajectory, while honoring the communities that made them meaningful in the first place.

When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL in our Los Angeles or Dallas offices 3 days/week.


We could be a Match if you have:

• 10+ years of experience in brand marketing, ideally within tech, consumer apps, or culturally driven brands.
• Demonstrated experience leading multicultural or affinity-focused marketing, with deep respect for and understanding of diverse audiences.
• Proven ability to own and execute end-to-end brand strategy, from insight to creative to growth impact.
• Strong creative judgment and cultural curiosity, with a track record of work that feels authentic, relevant, and engaging.
• Solid understanding of acquisition-driven marketing, and how brand relevance and representation drive growth.
• Experience partnering closely with Product teams to shape inclusive, user-centered experiences.
• Commercially minded, data-literate, and comfortable navigating complexity across multiple brands and audiences.
• A builder's mindset-energized by transformation, reinvention, and brands in cultural evolution.

Multicultural Brand Strategy Implementation & Stewardship

• Work closely with the CMO to evolve the brand strategy, positioning, and narrative across a portfolio of affinity brands, ensuring each feels culturally grounded, contemporary, and distinct.
• Serve as a strong advocate for diverse user communities, ensuring the needs, perspectives, and realities of Black, Hispanic, Asian, Muslim, and other affinity audiences are deeply understood and reflected in brand decisions.
• Develop and continuously deepen your own cultural fluency across these audiences, while building systems and teams that do the same.
• Ensure brands balance authentic representation and aspiration, building trust while remaining modern and growth-oriented.
• Partner with regional teams to support international expansion and localization, ensuring brand strategy scales globally while remaining culturally relevant in local markets.

$ 200000- $250000 a year


The salary range for this position is $200,000 - 250,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Dallas, Texas or Los Angeles, CA. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

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Why Match Group?

Our mission is simple - to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer:


Mind & Body - Medical, mental health, and wellness benefits to support your overall health and well-being

Financial Wellness - Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security

Unplug - Generous PTO and 14 paid holidays so you can unplug

Career - Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work

Family - Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts


Company Gatherings - We host company events where our employees get to know each other and build a sense of connection and belonging!

We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic. Period.


If you require a reasonable accommodation to participate in the hiring process - such as during pre-employment testing or interviews - please indicate this by selecting "Yes" in the accommodation request field. We'll reach out to discuss your needs if you're selected for the interview stage.


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