Digital Marketing & Web Manager
City Personnel
Job Description
Job Description
Are you a digitally savvy marketing professional who thrives at the intersection of website strategy, user experience, SEO, and data-driven decision-making? We are seeking an experienced Digital Marketing & Web Manager to take ownership of an organization’s digital presence and drive meaningful improvements in engagement, lead generation, and overall online performance.
This is a highly hands-on and strategic role for someone who enjoys blending day-to-day website management with long-term digital growth planning. The ideal candidate will bring strong expertise in WordPress, HubSpot, SEO, analytics, and e-commerce optimization, along with a passion for creating seamless and high-performing digital experiences.
Company & Position Highlights:
- Take full ownership of a high-visibility website and digital experience strategy
- Collaborative, mission-driven, and cross-functional work environment
- Blend of web management, digital marketing operations, SEO, UX, and e-commerce optimization
- Direct partnership with marketing and leadership teams on strategic initiatives
- Opportunity to influence conversion rates, engagement, and digital growth outcomes
- Strong potential for long-term professional development and expanded responsibility
Key Responsibilities of the Digital Marketing & Web Manager:
- Own and manage a WordPress website using Elementor, including content updates, page creation, UX enhancements, and ongoing optimization of site performance
- Develop and execute an SEO strategy, including technical SEO, on-page optimization, keyword strategy, and evolving AI-driven search best practices
- Manage and optimize HubSpot CRM and marketing automation workflows to support lead generation and customer engagement
- Oversee ecommerce functionality, including product pages, user journeys, checkout flow, and conversion rate optimization initiatives
- Partner with marketing and communications teams to build high-performing landing pages, campaign microsites, and digital assets
- Use Google Analytics, Search Console, and related tools to track performance, identify trends, and translate insights into actionable improvements
- Continuously improve website traffic, engagement, lead generation, and conversion performance through data-driven experimentation
- Coordinate with external vendors, developers, and consultants on website enhancements and digital projects
- Ensure all website content is accurate, on-brand, user-friendly, and aligned with organizational goals
- Stay current on emerging digital marketing trends, SEO developments, and web technologies
Qualifications of the Digital Marketing & Web Manager:
- Minimum of 5 years of experience in web management, digital marketing, or a closely related field
- Strong hands-on experience with HubSpot (certifications a plus)
- Advanced proficiency with WordPress and Elementor
- Experience managing ecommerce functionality and optimizing conversion funnels
- Strong understanding of SEO, including technical SEO and modern search optimization trends
- Experience using Google Analytics, Google Search Console, and related reporting tools
- Solid understanding of UX principles, website architecture, and digital customer journeys
- Proven ability to manage high-performing websites that drive measurable engagement and conversions
- Strong design sensibility with an eye for polished, user-friendly digital experiences
- Ability to manage multiple priorities in a fast-paced, collaborative environment
- Experience in nonprofit, membership-based, or service-oriented organizations is a plus
- Excellent communication, organization, and project management skills
Submit your resume today for immediate consideration!
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Please Note: City Personnel offers extended interview hours from 7 AM–7 PM upon request.
Join a Top Workplace in Rhode Island!
Recognized as one of The Providence Journal's Top Workplaces, City Personnel is your trusted local recruitment partner based in Providence, RI. For over 20 years, we've been connecting top talent with leading employers throughout Rhode Island and Southern Massachusetts.
At City Personnel, we don’t just match talent with opportunity—we invest in your growth and professional success.
When you work with us, you’ll enjoy:
- Dedicated Career Coaching to help with resumes, interviews, and career planning
- Referral Program opportunities
- Temporary Employee Benefits including Paid Sick Time, Holiday Pay, Health Insurance, and Weekly Pay
City Personnel isn't just a staffing agency—it's a team that values your success and supports your career every step of the way.
Ready to take the next step in your career?
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Vacancy posted 7 days ago
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