Director, Strategy (Precision Marketing)

Agency:Critical MassJob Function:Strategy and PlanningJob Subfunction: Account Planning and Brand PlanningJob Description:As a Director, Precision Marketing Strategy, you’ll lead the orchestration architecture that connects brand strategy, media activation, creative systems, MarTech enablement, and measurement into a unified performance engine.You are not just planning campaigns—you are designing the operating model that governs how signals translate into creative decisions and how media dollars convert into measurable growth.You will serve as the performance architect across key accounts, responsible for designing and governing the systems that connect signal, audience, creative, media, and measurement into a cohesive growth engine. This role moves precision from reactive optimization to proactive orchestration that defines how campaigns must be structured before activation begins. The right candidate must have a solid understanding of the digital media landscape, know how to translate consumer insights into actionable targeting and creative strategies, and be comfortable managing multiple campaigns at once.What You'll Do:Serve as senior strategic liaison across Comms, Ecosystem, Creative, and Marketing Science leadershipWork with client and internal teams to build performance focused content strategies that deliver on business results and have clearly laid our measurement and learning plans to prove out successElevate creative conversations by anchoring them in performance architectureImplement and refine the Precision Operating Model across key accountsArchitect full-funnel orchestration frameworks aligning Comms, Media, CRM, and WebEstablish decision trees for scale vs. optimization based on signal performance alongside martech partnersLead development of Precision Playbooks (testing rigor, suppression logic, modular creative governance)Drive integration of first-party data into Dynamic Creative Optimization (DCO) and activation platformsOversee signal health dashboards and ensure performance outcomesMentor Managers and Analysts, building technical and strategic depth within the teamWhat You've Got:8–12+ years in performance strategy, integrated media leadership, media analytics or MarTechDeep understanding in identity resolution, DCO systems, algorithmic buying, and signal governanceProven experience leading multi-disciplinary teams across media, creative, and analyticsAbility to design and enforce testing frameworks at scaleStrong executive presence and comfort operating at VP/CMO levelCommercial instinct and ability to position Precision as a growth driverBonus points for:Experience building or scaling a high functioning teamExperience integrating generative intelligence into creative systemsExperience leading enterprise clientsR14883 Salary Range: $150,000 - $190,000Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.Link to Recruitment Privacy Notice: For US Job Seekers:It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. SummaryLocation: Los Angeles, California, United States of AmericaType: Full time