Sr. Manager or Director, Growth Marketing

About the role: We’re looking for a Sr. Manager or Director, Growth Marketing to own and scale full-funnel growth strategy across Patiently, our new telehealth brand helping people access FSA-eligible weight loss and wellness care. This is a high-impact individual contributor role where you\'ll be hands-on in the channels, close to the data, and directly tied to revenue outcomes. You\'ll lead paid media execution and website optimization while partnering cross-functionally with marketing, product, and business owners to drive new customer acquisition and expansion. As an early and critical hire on the Patiently team, you\'ll have real ownership over how we grow this business from the ground up. Final title and level (Sr. Manager vs. Director) will be determined based on the candidate\'s experience, scope of past ownership, and demonstrated impact — see leveling guidance below. Key responsibilities: Serve as the first growth hire on the Patiently telehealth team — setting the foundation for how weacquire, convert, andretaincustomers across a brand being built in real time Own paid acquisition strategy and hands-on execution across Meta and Google, from campaign architecture through daily optimization Drive conversion rate optimization across the full funnel, from ad click topurchase Build andmaintainreporting frameworks across all paid channels, translating performance data into clear, actionable insights for leadership Lead thesiteexperimentation roadmap, including hypothesis generation, test design, result interpretation, and scaling what works Develop growth marketing plans that ladder up to revenueobjectivesand broader organizational goals Track and report on conversion metrics, channel efficiency, and to inform budget and strategy decisions What you\'ll need: Minimum5+ years of experience in performance marketing, digital media, or growth Deep hands-onexpertiseacrossonPaid Searchand Paid Social Fluency in performance marketing fundamentals —LTV:CACefficiency, attribution — and the ability to apply them in day-to-day execution Comfort with ambiguity, whetherthat\'sshifting businessobjectives, new product launches, or evolving KPIs Strong analytical skills, including experience with Google Analytics and Excel, and the ability to translate data into decisions rather than just reports Experience with CRO, landing page and funnel optimization Clear communicator who can present complex performance data to non-technical stakeholders without losing the "so what" Self-directed and highly organized, witha track recordofoperatingeffectively in fast-paced, remote environments Note for Current Employees: Removed in refinement process Leveling Guidance: Both levels perform the same core responsibilities above. The distinction comes down to depth of experience, scope of prior ownership, and readiness to operate with full autonomy in an ambiguous, early-stage environment. Sr. Manager, Growth Marketing Minimum of 5–7 years of performance marketing/growth experience, with hands-on ownership of mid-size paid media budgets Executes growth strategy effectively but typically with some guidance in highly ambiguous or 0-1 situations Partners well cross-functionally with peers in marketing and product Director, Growth Marketing 7+ years of performance marketing/growth experience, including end-to-end ownership of larger, multi-channel budgets Has independently built a growth strategy or function from scratch (0-1 experience) with minimal guidance Track record influencing senior stakeholders/leadership on strategy and budget decisions, and may have informally mentored or set direction for other growth hires Compensation, Benefits, & Additional Details: At Health-E Commerce, our goal is to provide an offer that supports growth potential within the role and allows for future salary progression. Final compensation is evaluated on various factors which include but aren’t limited to experience, skills, internal equity among peers, and geographic location. Sr. Manager, Growth Marketing Base Compensation: $115,000–$135,000 Discretionary Annual Bonus Eligibility: Up to 15% Director, Growth Marketing Base Compensation: $120,000–$150,000 Discretionary Annual Bonus Eligibility: Up to 20% Medical, Dental, Vision, and 401K with a company match Dependent Care, FSA & HSA accounts Paid Parental & Bonding Leave Flexible PTO & office closure on all major holidays Monthly wellness & internet reimbursements Professional development including certification support & leadership coaching Mental Health resources 100% remote within the United States Must be able to work EST hours Candidate Privacy Notice #J-18808-Ljbffr FSAStore.com