Senior Manager, Operations

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.


About the Team

Are you ready to shape the future of sports fan engagement on a global scale? Fanatics is building a leading global digital sports platform; with the Fanatics App positioned as the front door to fandom. Our vision is to connect with sports fans across their digital journey, creating a sense of community and shared passion. We're building an integrated, personalized, and immersive experience across all Fanatics businesses, igniting the power of sports to foster connections, inspire change, and drive community. We're a team that values collaboration, creativity, and the power of sport to unite people worldwide.

Fanatics is seeking a Senior Manager, Operations to lead the execution of promotional and content operations across the Fanatics App. This role is responsible for ensuring marketing campaigns, promotional offers, bonus experiences, and in-app content are delivered accurately, efficiently, and on time.

Reporting into the Sr. Director of CRM & Ops, this leader will manage a team responsible for the day-to-day execution of hundreds of promotional builds while developing scalable processes, operational playbooks, and quality standards that enable rapid experimentation and best-in-class customer experiences.

This role requires someone who thrives in a fast-paced environment, enjoys building operational excellence, and can effectively partner across Marketing, CRM, Commercial, Product, Analytics, Legal, Customer Service, and Engineering.

What You'll Do

Own Promotional Operations

• Lead the end-to-end operational delivery of promotions across the Fanatics App.
• Manage a team responsible for approximately 200 daily promotional and content builds, including:
• Promotional cards
• Bonus campaigns
• In-app merchandising
• Sporting event activations
• Ensure promotions launch accurately and on schedule while maintaining operational excellence.
• Oversee activation, deactivation, maintenance, and extension of existing promotional campaigns within the CMS.

Lead Content & Campaign Execution

• Manage daily execution of in-app marketing campaigns supporting ecosystem initiatives.
• Ensure campaign assets, messaging, links, eligibility logic, and promotional rules are implemented correctly.
• Own campaign QA and launch readiness processes.
• Monitor live campaigns and quickly troubleshoot operational issues to protect the customer experience.

Audience & Segmentation Operations

• Ensure the correct audience segmentation is applied across all campaigns.
• Partner with CRM to create audience shells and support targeting workflows.
• Validate segmentation logic prior to launch.
• Work closely with Marketing and Analytics teams to improve campaign targeting.

Ideal Candidate We're looking for an operational leader who enjoys bringing order to complexity. You are highly organized, process-oriented, and energized by executing at scale. You combine meticulous attention to detail with a continuous improvement mindset, enabling your team to deliver hundreds of campaigns with speed and accuracy. You're equally comfortable diving into the details of a campaign build, improving workflows through automation, and collaborating with senior stakeholders to bring new promotional ideas to market.

Required Experience

• 5+ years of experience in Marketing Operations, CRM Operations, Digital Operations, Campaign Management, Ecommerce Operations, or a related field.
• 2+ years of people management experience.
• Experience executing high-volume campaigns in a fast-paced consumer business.
• Experience working with CMS platforms, marketing automation platforms, or promotional management systems.
• Strong project management and organizational skills.
• Exceptional attention to detail with the ability to manage multiple priorities simultaneously.
• Comfortable working cross-functionally across technical and business teams.
• Strong analytical mindset with experience leveraging campaign reporting to drive improvements.

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE-a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits, please visit

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit

Salary Range

$150,000-$180,000 USD

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