Senior Director, Growth & Renewal Marketing - Virtual

Our story At Alight, we believe a company’s success starts with its people. At our core, we Champion People, help our colleagues Grow with Purpose and true to our name we encourage colleagues to “Be Alight.” We are passionate about connecting purpose with impact. Alight empowers clients to build a healthier and more financially secure workforce by unifying the benefits ecosystem across health, wealth, wellbeing, navigation, and absence management. Our Benefits With a comprehensive total rewards package, Alight offers programs and plans that support your mind, body, wallet, and life. Benefits include health, dental and vision coverages starting Day One. Additionally, Alight colleagues enjoy wellbeing programs, retirement plans with contribution matching, generous time off, parental leave, continuing education, and career growth opportunities – all within a thriving global organization. Flexible Working So that you can be your best at work and home, we consider flexible working arrangements wherever possible. Alight has been a leader in the flexible workspace and “Top 100 Company for Remote Jobs” 6 years in a row. Great Place to Work Thanks to the work of every colleague, Alight has received multiple awards of recognition including “Great Place to Work” for the past 7 years and Fortune’s “Best Companies to Work For.” To learn more about our company culture and awards Click Here. If you, Champion People, seek to Grow with Purpose, and embody the meaning of Be Alight – We invite you to join our team! Learn more at careers.alight.com. The Role The Senior Director, Growth & Renewal Marketing is the enterprise leader for an Alight-wide growth lever, accountable for performance marketing strategy, investment, and performance across B2B and B2B2C audiences. As Alight continues to scale and diversify growth across multiple business lines, products, and markets, the ability to drive coordinated, measurable growth across a range of stakeholders has become a critical enterprise differentiator. This role exists to expand and govern the capability as a centralized, performance-driven growth engine across the enterprise, with accountability for enterprise alignment and performance governance across P&L owners. This role directs the enterprise marketing investment pool across Alight with accountability for allocation, optimization, and performance of spend. The Senior Director establishes and enforces ROI thresholds and investment guardrails, with authority to reallocate resources across business units and make enterprise-level tradeoff decisions to maximize growth, efficiency, and IOI performance. This role owns and scales enterprise growth capabilities, including ROI-measured demand generation, omni-channel engagement, lifecycle marketing, and performance media, enabled by AI-driven marketing systems. The Senior Director serves as a key member of the Marketing leadership team, reporting to the CMO, shaping how marketing drives enterprise value while building a high-performing, inclusive, and future-ready organization. This role spans the entirety of the portfolio, leading growth and retention marketing results across all lines of business. You'll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. Responsibilities Own and govern the enterprise growth marketing investment portfolio, including allocation, optimization, and reallocation of spend across business areas to maximize enterprise growth and ROI. Set and enforce growth and retention strategy across business units, including defining priorities and standardizing approaches. Drive annual marketing-attributed revenue (projected) through integrated reputation, demand generation, conversion, and retention strategies across all audiences. Serve as the decision authority for cross-business growth initiatives, resolving tradeoffs and aligning investments to enterprise priorities. Lead the development and execution of integrated, omni-channel, data-driven go-to-market strategies across Health, Wealth and Leave segments inclusive of live and virtual events. Own and continuously optimize the end-to-end audience lifecycle, from awareness and demand generation through engagement, conversion, retention, and loyalty. Support marketing modernization, advancing data-driven, digital-first, and AI-enabled capabilities. Refine and scale a best-in-class demand generation engine and own the performance marketing operating-establishing skill maturity, scalable processes, global capabilities, and measurable performance systems. Validate and refine marketing performance standards, including planning models, ROI thresholds, and KPIs tied to revenue, retention, and IOI. Lead and expand a globally aligned marketing operating model, including development and scaling of global teams and capabilities Act as a strategic advisor to senior executives, shaping enterprise growth strategies and ensuring marketing is positioned as a core driver of business value. Drive innovation and continuous improvement to accelerate growth and efficiency. Execute and improve enterprise workforce strategy, including attracting, retaining, and deploying top talent aligned to business priorities. You'll be rewarded and recognized for your performance in an environment that will challenge you and give you guidance on what it takes to succeed in your role, as well as provide development for other roles you may be interested in. Requirements Bachelor's degree or equivalent experience. 15+ years of proven success as a data-centric, digital-first, performance marketing leader driving measurable business outcomes. Demonstrated ability to own and drive enterprise-level growth strategies tied directly to financial performance. Proven experience managing large-scale marketing investments with accountability for ROI and business impact. Deep expertise in modern marketing platforms from Marketing Automation (Marketo, Adobe) to ABM (6sense, Demandbase) and advertising (Google / YouTube, Meta, LinkedIn, programmatic). Solid track record of building and scaling B2B and B2B2C demand generation engines and enterprise marketing capabilities. Demonstrated ability to operate with decision authority in complex, matrixed organizations, aligning multiple stakeholders to enterprise outcomes. Proven ability to partner across sales, product, finance, and technology functions to deliver integrated growth strategies. Demonstrated ability to lead through ambiguity, drive transformation, and deliver results in complex environments. Exceptional leadership capability with experience building, developing, and retaining high-performing teams. Superior communication, executive presence, and influencing skills. Application and Interview By applying for a position with Alight, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Alight’s employment policies. Background checks may include some or all the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, credit check, and/or drug test. You will be notified during the hiring process which checks are required by the position. Alight requires all virtual interviews to be conducted on video. Please be aware that Alight is a camera-on culture and may require occasional travel to one of our physical office locations. Our commitment to Inclusion We celebrate differences and believe in fostering an environment where everyone feels valued, respected, and supported. We know that diverse teams are stronger, more innovative, and more successful. At Alight, we welcome and embrace all individuals, regardless of their background, and are dedicated to creating a culture that enables every employee to thrive. Join us in building a brighter, more inclusive future. As part of this commitment, Alight will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact View email address on click.appcast.io. Equal Opportunity Policy Statement Alight is an Equal Employment Opportunity employer and does not discriminate against anyone based on sex, race, color, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state, or local law. In addition, we take affirmative action to employ disabled persons, disabled veterans, and other covered veterans. Alight provides reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities and sincerely held religious beliefs, practices and observances, unless doing so would result in undue hardship. Applicants for employment may request reasonable accommodations/modifications by contacting their recruiter. Authorization to work in the Employing Country Applicants for employment in the country in which they are applying (Employing Country) must have work authorization that does not, now or in the future, require sponsorship of a visa for employment authorization in the Employing Country and with Alight. Note, this job description does not restrict management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units. We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization. Salary Pay Range Minimum : 225,000.00 USD Maximum : 250,000.00 USD Pay Transparency Statement: Alight considers a variety of factors in determining whether to extend an offer of employment and in setting the appropriate compensation level, including, but not limited to, a candidate’s experience, education, certification/credentials, market data, internal equity, and geography. Alight makes these decisions on an individualized, non-discriminatory basis. Bonus and/or incentive eligibility are determined by role and level. Alight also offers a comprehensive benefits package; for specific details on our benefits package, please visit: Wellbeing and Benefits Selector Page - Alight DISCLAIMER: Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units. Alight Solutions provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, pregnancy, childbirth or related medical condition, veteran, marital, parental, citizenship, or domestic partner status, or any other status protected by applicable national, federal, state or local law. Alight Solutions is committed to a diverse workforce and is an affirmative action employer. About Alight Solutions Alight is a leading cloud-based human capital technology and services provider that powers confident health, wealth and wellbeing decisions for 36 million people and dependents. Our Alight Worklife® platform combines data and analytics with a simple, seamless user experience. Supported by our global delivery capabilities, Alight Worklife is transforming the employee experience for people around the world. With personalized, data-driven health, wealth, pay and wellbeing insights, Alight brings people the security of better outcomes and peace of mind throughout life’s big moments and most important decisions. Learn how Alight unlocks growth for organizations of all sizes at alight.com. Our values are the essence of who we are: Champion people. We are empathetic and have created a place where everyone belongs. And we win together. Grow with purpose. We are inspired by our higher calling. We fail forward and choose progress over perfection. We are brave, show grit and grow our whole selves. Be Alight. We are a beacon that empowers others. We act with integrity and are real. And we find ways to add joy. Our Colleague Experience At Alight Solutions, we are reimaging how people and organizations thrive. To deliver on this purpose, we do things differently. From company leaders to our newest colleagues, we all play a role in bringing our values to life. Every colleague shapes how Alight can become better, stronger and brighter – together. With technology as our catalyst and humanity at our core, we advance each day toward a better future in work and life. We understand the powerful human connections that create success for organizations. We bring an industry leader's expertise and a true partner's commitment to our benefits and administration solutions around health, wealth, HR, finance and consumer experience. Are you interested in helping us shape the future of work and life for organizations, people and their families? If so, you've come to the right place. Help us reimagine how people and organizations thrive! Our story starts with a simple, universal truth: Every business is a people business. We are Alight Solutions. Reimagining how people and organizations thrive. @AlightSolutions