Product Manager, Bladder Cancer Professional Promotion Marketing, Erda-iDRS
Scorpion Therapeutics
Product Manager, Professional Promotional Marketing (Erda-iDRS) — Horsham, PA Responsibilities: Lead professional marketing tactic execution from insight generation, agency development, regulatory oversight, and launch with field teams. Develop and optimize promotional materials and field tools with agencies, sales, medical, brand team, and training teams to ensure impactful, compliant execution. Develop and execute HCP promotional tactics and content supporting brand strategy, customer engagement, and launch objectives across priority segments. Partner with the salesforce to drive appropriate use of materials; incorporate field feedback, customer insights, and performance data to optimize content and messaging. Help lead content development for sales meetings, selling assets, and non-personal promotion assets. Partner with Sales Learning & Development to ensure field teams are knowledgeable on the product and disease state. Work with print production and agencies to ensure resources support field selling and new patient starts. Qualifications: Required: Bachelor’s degree (MBA/advanced degree helpful). 5+ years work experience, including 2+ years in marketing, sales, sales learning/development, healthcare professional, sales leadership and/or commercial insight strategy, or experience in a qualified leadership development program. Project management experience. Healthcare experience or pharmaceutical industry knowledge. Ability to travel up to 25% (overnights/weekends). Preferred: Field sales experience. Product launch experience. Demonstrated commitment to learning emerging technologies (e.g., AI) through exploration and iteration. Preferred Skills: Advertising Brand identity/positioning Brand reputation management Budget/content management Customer intelligence Data analysis/reporting Digital marketing Execution focus Financial analysis Interpersonal influence Performance measurement Process improvements Sales promotions Tactical planning Technical credibility #J-18808-Ljbffr Scorpion Therapeutics
Vacancy posted 1 day ago
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