VP, Manufacturing Industry GTM

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

ServiceNow is seeking a Vice President, Global Head of Manufacturing Go-To-Market. This leader is responsible for stewarding growth upon the existing CACV portfolio by architecting industry solutions grounded in the AI platform for business transformation, and inspiring sustained growth with our most transformational customers to drive wall-to-wall impact.

A seasoned business and growth leader, this individual will thrive in partnership with senior leaders across Product, Marketing, Field Sales, Architecture, Partner, and the broader Industry & Solutions team. This role is about setting and executing bold bets across industries, aligning the company against them, and driving elite execution in Pipeline Generation and Net New ACV growth.

A typical day involves leading senior executive workshops with strategic customers; partnering with verticalized sales leaders to analyze global industry trends and drive action plans; coaching and developing your GTM team; building breakthrough partnerships with SIs, MSPs, and advisory firms; and holding cross-functional team meetings to keep extended teams aligned.

This position will report to the GVP, Global Regulated Industries and will serve as a member of the Regulated Industries leadership team. You will manage a team of X individuals, including Xdirect reports: INSERT, while also expanding into new markets and capabilities as the business scales.

What you will do in this role

• Drive clarity on the plan to deliver siginifcant y-o-y growth in the global NNACV industry growth over the next 3 years.

• Lead and inspire a world-class Manufacturing GTM team, providing coaching on strategies, prioritization, activation, and development.

• Lead from the front in facilitating executive-level customer workshops (EBCs, customer business reviews, advisory boards), fostering genuine excitement and bias towards action with ServiceNow.

• Serve as executive sponsor for selected marquee accounts, partnering with account teams and senior customer stakeholders to ensure integrated solutions and measurable outcomes.

• Establish structured operating rhythms such as quarterly Industry Business Reviews and regional strategy sessions, ensuring data-driven insights inform decisions and execution.

• Leverage analytics to identify trends, gaps in pipeline coverage, and sub-industry opportunities, and solution against them to accelerate growth.

• Identify and prioritize wall-to-wall transformational potential across Manufacturing customers, teeing up sponsorship opportunities to drive platform adoption.

• Build and strengthen strategic partnerships with global consultancies, SIs, and advisory practices, co-developing proprietary assets and go-to-market motions.

• Partner with Product and Industry Marketing to refine solution priorities, messaging, and use cases; capture and promote marquee customer stories to strengthen market positioning.

• Represent ServiceNow at global industry forums, highlighting our role in reimagining operations, supply chain, and employee experiences.

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry. Familiarity with ServiceNow platforms and tools.

• 15+ years of experience across a combination of:

• C-suite leadership in Technology, Operations, or CRM within Manufacturing (preferred)

• Management consulting/strategy advisory

• Enterprise software / AI / technology leadership

• A proven record of transformational impact in Manufacturing. Ideally having lived within the industry (provider, payor, or life sciences) and designed solutions that delivered measurable business or patient outcomes.

• 10+ years of people leadership, inspiring and motivating high-performing global teams.

• Deep expertise in leveraging technology and AI to move industry KPIs and transform operations.

• Distinctive executive presence with C-suite leaders (CEO, COO, CIO/CTO, CHRO, CCO, P&L leaders) and a proven ability to expand strategic accounts.

• Strong track record of building long-term, trust-based relationships with both customers and internal stakeholders in highly matrixed organizations.

• Comfort with analytics, strategy development, and agile operating models, with the ability to translate insights into action.

• Global experience with customers and teams.

• Alignment with ServiceNow values: Win as a Team, Humble & Hungry, and Wow the Customer—reputation for integrity, honesty, and curiosity.

• Ability to travel up to 50% globally.

For positions in this location, we offer a base pay of $263,000 - $447,000 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here ( . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

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Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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