Integrated Campaign Manager

Overview We are looking for a strategic and data-driven Integrated Campaign Manager to lead the planning, coordination, and execution of impactful marketing campaigns across the Dabble brand, with a strong focus on Daily Fantasy Sports and our unique community-led experience. In this role you’ll blend creativity with analytics to develop campaigns that are not only fun and entertaining, but also measurable and optimized based on performance data. You’ll uncover insights from customer behavior and use them to inform multi-channel marketing strategies, guiding brand, retention and acquisition efforts. You'll work across teams including Content, CRM, Product, Acquisition, and Community to ensure campaign alignment and cross-functional success. Responsibilities Strategic Leadership: Leading the planning and execution of seasonal brand and marketing campaigns across key verticals and go to market (GTM) strategies Championing a data-informed approach to campaign ideation, planning, and performance evaluation Translating customer insights into actionable creative briefs and marketing strategies Developing and executing campaign frameworks that include brand measurement metrics, such as brand lift, awareness, and perception tracking Aligning closely with CRM and Acquisition teams to ensure seamless campaign integration across customer lifecycle touchpoints Collaborating with the Product team to develop marketing initiatives that support new feature launches Partnering with Community Managers to ensure campaigns reflect the Dabble voice and the values of our community Developing insight survey campaigns with the Voice of Customer (VOC) team to understand the Dabble customers Campaign Execution & Performance Organizing strategic campaign planning through strong project management tools, processes, and mindset Overseeing day-to-day tactical execution of campaigns across all channels Coordinating internal and external creative resources to deliver high-quality, on-brand assets Owning post-campaign analysis: deliver insights, propose optimizations, and test strategies for continuous improvement To be successful in this role, you will need Proven experience in brand marketing, advertising, or campaign management within fast-paced or consumer-focused environments A strong track record in campaign measurement, reporting, and iteration based on performance data Experience managing multi-channel campaigns, including social, digital, email, and experiential A solid understanding of the daily fantasy sports industry and customer, whether gained through working experience or personal interest, will set you up for success Excellent project management, organization and multitasking abilities Be confident working cross-functionally and managing agency and stakeholder communications Be comfortable working with data teams or tools to translate insights into strategy The ability to balance creative thinking with a commercial, results-oriented mindset Working experience in the sports, betting, or entertainment industries is preferred Experience with brand tracking tools or consumer research platforms, Google Analytics, CRM platforms or performance dashboards would be highly regarded Are you a Dabbler? A person’s attitude is key, as the right individual will learn quickly and bridge any skill gaps. A Dabbler is a team player, eager to share and learn from colleagues. In our remote-first workplace, a collaborative approach is essential for empowering and developing each team member (for example, we value open communication through public channels on Slack for problem-solving and brainstorming). A Dabbler maximizes their autonomy and enjoys contributing to the Dabble community. We understand that a fulfilling life extends beyond work, and we encourage our employees to prioritize self-care and well-being. This means taking breaks when needed, setting boundaries, and seeking support when facing challenges. We are committed to creating a safe environment where individuals feel comfortable discussing their wellbeing and accessing resources when necessary. We hold a high regard for our peers – every idea is valued. We encourage you to think creatively, be bold, and aim to continuously set higher standards. Dabble originated from sharing ideas and continues to grow in this spirit. Dabble supports the empowerment of individuals at all levels of experience and seniority to take ownership of their work and confidently share their insights. Remuneration The advertised salary for this position is $90,000 USD - $100,000 USD + benefits with room to be flexible. The advertised salary for this position is negotiable, based upon skills and experience. Location This role is based in Austin, Texas. Seniority level Not Applicable Employment type Other Job function Marketing and Sales Industries Entertainment Providers #J-18808-Ljbffr Dabble