Business Systems Analyst

Business Systems AnalystThe Business Systems Analyst plays a critical role in bridging the gap between business needs and technology solutions within an organization. This position is responsible to design and maintain existing HubSpot Systems.Reports to: VP, Strategic ServicesJob ResponsibilitiesConfigure and maintain HubSpot automation workflows, email templates, and formsDesign and implement solutions using company tools to meet the business' needs (HubSpot Specific: workflows, sequences, lists, custom objects, etc.)Conduct regular audits of workflows, lists, data, and properties to ensure optimal performanceMaintain data quality and consistency across multiple systemsDevelop and enforce data governance standards for contact properties, custom objects, and workflowsRequirements & DocumentationGather and document business requirements from stakeholders across marketing, sales, and customer success teamsDocument system configurations and maintain technical documentationCreate documentation and standard operating proceduresDevelop and execute testing plans for new configurationsProject LeadershipLead HubSpot related projects from requirements through implementationCoordinate with business, IT, marketing, and sales teams on system changesOffer operational and technical support for day to day issues as reportedStay current with HubSpot updates and new featuresIntegrate HubSpot with other business systems (CRM, marketing tools, etc.)Monitor data synchronization and work with Integrations Team to resolve any integration issuesCreate custom reports and dashboards to track KPIs and business metricsRecommend process improvements based on system capabilities and best practicesJob Requirements (including Education)Required Experience:3+ years administering HubSpot, with demonstrated expertise in workflows, custom objects, and integrationsAdvanced knowledge of HubSpot's core features including Marketing Hub, workflows, sequences, custom objects, and reporting toolsExperience with marketing automation and CRM platformsProven experience in requirements gathering and technical documentationStrong analytical and problem solving abilitiesProject management experience, particularly with technical implementationsKnowledge of marketing and sales operationsExcellent written and verbal communication skillsPreferred Experience:Bachelor's degree in Business, Information Systems, Marketing, or related fieldExperience or strong interest in using AI tools (e.g., Claude, Gemini) to improve personal and business process efficiencyHubSpot certifications (Marketing Hub, Sales Hub, or Operations Hub)Experience designing scalable integration architecture (API limits, error handling, data mapping documentation)Familiarity with data privacy standards (GDPR, CCPA, or general PII handling)Data analysis and visualization skillsAbility to read and modify existing JavaScript or Python for custom code to support debugging and troubleshootingCandidates will complete a video interview, demonstrate HubSpot workflow management skills, and coding capabilities as part of the process.