Google Analytics Implementation Engineer

Google Analytics Implementation Engineer

This position will execute data governance/quality and implementation execution, validation support, training and strategy support for Google Analytics 360 Suite of products for all websites/applications under Google Analytics contract and act as an extension of Caterpillars Google Analytics team.

High Level Scope includes but is not be limited to:

• GA team tracking setup validations
• Site developer question support
• Tracking needs for specific enterprise objectives
• Platform/system architecture and account design
• Cross site/domain clickstream data collection
• User id (known contact) journey path collection
• Enhanced ecommerce for sales attribution
• Custom dimension and metrics collection for expanded analysis capabilities
• Event/behavior tracking
• Referral exclusion execution for improved data quality for users crossing enterprise sites
• Data auditing
• Goal configuration for enterprise KPIs, GTM tag and trigger configurations
• 3rd party integrations with additional purchased platforms
• Use of Measurement Protocol
• Server Side tracking execution and integration and use of Google and third party related APIs, etc.

Typical Day:

• Attending scrum meetings
• Facilitating meetings to ensure correct requirements
• Peer reviews
• Investigations
• Implementations.

Technical Skills:

• Required:
  • Proficiency with HTML, CSS, JavaScript and the document object model related to analytics tagging with Google Tag Manager
  • Experience with Digital Marketing technologies, including campaign tracking and Salesforce Sales Cloud and Marketing Cloud Google Analytics integrations
  • GA4 Experience
  • Knowledge of SQL for data science analysis and reporting
  • Experience with A/B Testing platforms (Google Optimize)
  • Cookie consent management experience related to Google marketing platform data collection
  • Experience demonstrating analytical capabilities to various levels of leadership.
• Desired:
  • BigQuery

Soft Skills:

• Ability to quickly ramp-up, self-train, and facilitate meetings to deliver on assigned work.

Education Requirements:

• Google Analytics Individual Qualification Certification preferred.
• Bachelor's degree in a technical field such as computer science, computer engineering or related field required plus 10+ years exp.
• MBA or other related advanced degree plus 8+ years exp preferred.
• No degree with additional exp acceptable.