Senior Specialist, Email Marketing Operations

SHRMis a member-driven catalystfor creating better workplaces wherepeople and businessesthrive together.As thetrusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thoughtleader on issuesand innovationsimpacting today’s evolving workplaces.With nearly340,000members in180countries, SHRM touches the lives of more than362million workers and their families globally. Summary The Senior Specialist, Email Marketing Operations supports the execution of client marketing campaigns within Advertising Operations, with primary responsibility for eBlast development, audience segmentation, deployment, quality assurance, and performance reporting. The role applies advanced marketing automation expertise to ensure campaigns are delivered accurately, on time, and in accordance with contractual commitments, SHRM standards, and applicable legal requirements, serving as a day-to-day point of contact for assigned partners and ensuring seamless execution of partnership initiatives. Responsibilities Execute marketing plans for Brand Partnership campaigns, including eBlasts, events, webinar promotions, and executive positioning, in alignment with established strategy, business priorities, and contractual commitments. Manage audience segmentation, targeting, and deployment for partner campaigns in Marketo, including advanced filters to prevent audience fatigue and maintain high engagement rates. Serve as the day-to-day campaign execution contact, coordinating with Advertising, Sales, Product, and Events teams to support timely, client-focused delivery. Ensure all campaigns adhere to legal and industry best practices, including CAN-SPAM compliance. Craft partner emails in Marketo with attention to SHRM branding, tone, and engagement best practices. Performance Optimization: Monitoring campaign performance, prepare reports, and recommend enhancements to improve future campaign effectiveness. Conduct research on client organizations to inform campaign execution and identify insights for Advertising and Sales partners. Coordinate internally across sales, marketing, and events teams to ensure timely delivery of partnership commitments. Support achievement of revenue and engagement goals for assigned accounts, tracking against performance benchmarks. Position SHRM as a trusted advisor and thought leader by incorporating organizational research, workforce insights, and HR trends into client conversations, as appropriate. Education & Experience Requirements Education Bachelor’s degree preferred or relevant equivalent experience in lieu of degree. Experience Five (5) or more years of experience in marketing automation, digital marketing, and email operations. Experience supporting sales or partnership activities within HR-related programs or equivalent professional services. Demonstrated ability to manage multiple accounts and projects simultaneously while maintaining high attention to detail. Proficiency in CRM systems (e.g., Marketo), PowerPoint, Excel, and related tools. Strong research and outreach skills to identify potential prospects and partnership opportunities. Certifications - NA Knowledge, Skills & Abilities Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality. Ability to identify campaign issues, recommends solutions, and escalates matters requiring changes to established processes or standards. Can resolve complex campaign-execution issues within established guidelines and escalates significant risks, roadblocks, or exceptions. Exemplary communication skills, both written and oral. Ability to gain a thorough understanding of SHRM products and services to collaborate closely with internal stakeholders who have delivery responsibility for SHRM offerings and to bundle these offerings in creative ways to meet client requirements. Strong sense of accountability for achieving results. Ability to understand and communicate concepts quickly and accurately. Accomplished skills in developing proposals and client presentations. Strong attention to detail. Self-start; Resourcefulness; self-motivated. Disciplined, agile. Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality. Physical Requirements This position operates in a typical office environment (which includes a home office setting) and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include: Prolonged periods of sitting at a desk and working on a computer. Frequent use of hands and fingers for typing, handling documents, and using office equipment. Occasional standing, walking, bending, and reaching. Ability to lift and carry up to 30 pounds as needed. Clear verbal and written communication skills for effective interaction with colleagues and stakeholders. Work Environment Hybrid Schedule (3 Days In-Office/2 Days Remote) This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time. Travel Travel - 0 -10% Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law. SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). We do not sponsor applicants for work visas. #J-18808-Ljbffr SHRM