Marketing Operations Specialist

Position Summary We are seeking a detail-oriented and technically skilled problem‑solver to join our team as a Marketing Operations Specialist. This role will optimize our marketing automation, website operations, and cross‑functional marketing responsibilities. The Specialist will learn the student journey (B2C) and year‑y B2B operations of ISEP and will build automated campaigns to improve engagement at each stage of the pipeline. Principal Relationships External: Web Developers Internal: Communications and Marketing, Business Operations, IT Key Responsibilities Marketing Automation & Campaign Operations (50%) Build and maintain automated engagement programs for B2B and B2C audiences Develop audience segmentation strategies and campaign logic for all targeted communications Test and optimize email campaigns for deliverability, accessibility, engagement, and conversion performance Conduct A/B testing on subject lines, layouts, calls‑to‑action, and audience segmentation Monitor email performance metrics and recommend ongoing improvements Ensure compliance and consistency in MCAE communications, forms, lists, and automations Build and manage automated workflows for webinars, events, recruitment initiatives, and other marketing campaigns Coordinate event registration, follow‑up communications, and reminders through MCAE engagement programs Keep Salesforce MCAE content (emails, forms, lists) organized In collaboration with ISEP’s Salesforce Administrator, create email engagement and other relevant reports Website Operations (25%) Under the direction of MarCom leadership, update and maintain the ISEP website structure and flow to improve the user experience Monitor website performance and identify opportunities for improvements using Google Analytics and Salesforce Ensure the ISEP website meets accessibility and compliance standards In collaboration with the marketing team, update website content as needed Collaborate with web developers to support marketing functionality within Ruby on Rails websites and applications Seasonal Readiness & Operational Projects (10%) Coordinate communication and project execution tied to annual seasonal readiness and organizational operations Document recurring operational cycles in Asana Organize and maintain marketing files, digital assets, and shared content libraries Support the development and maintenance of a centralized MarCom Hub for staff resources and collaboration Under the guidance of the Director of Marketing, review marketing support intake requests and assist in project coordination AI Integrations (10%) In partnership with IT, research, test, and implement AI‑driven tools and integrations that improve marketing operations and efficiency Support emerging marketing technology initiatives and process innovation Reporting & Analytics (5%) Produce and maintain reports and dashboards related to marketing performance, engagement metrics, campaign effectiveness, and lead generation Analyze marketing data to identify trends, opportunities, and optimization recommendations Support attribution tracking and reporting initiatives across digital campaigns Track and report on user behavior and website entry points Qualifications Required Qualifications 2years of experience on a marketing team, ideally in marketing operations, marketing automation, CRM administration, marketing campaign execution, or a similar role Hands‑on experience using email marketing automation platforms Experience maintaining website content Strong analytical, organizational, and troubleshooting skills Excellent communication skills, demonstrated by application materials Experience in cross‑functional collaboration with many different teams or roles Preferred Qualifications Salesforce or Pardot/MCAE experience Experience using Google Analytics Knowledge of lead attribution and marketing funnel analytics Experience maintaining websites using basic HTML, CSS, and AI tools to build simple code Experience working in higher education, non‑profit, or international education settings International or cross‑cultural study, work, or travel experience #J-18808-Ljbffr THE INTERNATIONAL STUDENT EXCHANGE PROGRAMS ISEP