Chief Operating Officer-Heavy Equipment

About the Company

Our client is a well-established and rapidly growing heavy equipment dealership serving the construction, infrastructure, and industrial markets. With a strong reputation for customer service, technical expertise, and long-standing OEM partnerships, the organization operates across multiple locations and offers a full suite of equipment sales, rentals, parts, and service solutions. The company is entering a new phase of strategic growth and is seeking a seasoned operational leader to help scale the business while preserving operational excellence.

About the Position

The Chief Operating Officer (COO) is a key member of the executive leadership team and is responsible for translating the CEO’s strategic vision into day-to-day operational execution. This role oversees the dealership’s core functions—sales, rental, service, parts, logistics, and fleet management—with a focus on profitability, efficiency, and sustainable growth.

The COO will drive operational excellence across all branches, implement scalable processes and systems, and lead cross-functional teams to deliver exceptional performance. This executive will also partner closely with the CEO on strategic initiatives such as geographic expansion, OEM negotiations, and post-acquisition integration.

Key Responsibilities

Strategic Leadership: Develop and execute operational strategies aligned with the company’s

growth objectives and the CEO’s vision.

Operational Excellence:

Oversee daily dealership operations, including Parts

and Service Departments, to maximize productivity, utilization, and

customer satisfaction.

Process Improvement: Implement policies, procedures, and automation tools (e.g., ERP, WMS) to

streamline workflows and improve efficiency.

Team Leadership: Recruit, develop, and motivate high-performing teams across sales, rental,

service, and branch management.

Operations Management:

Lead equipment sales, rentals, logistics, maintenance,

and fleet operations across multiple locations.

Data-Driven Decision Making:

Establish performance dashboards and analyze metrics

to guide operational and strategic decisions.

Asset & Inventory Management:

Manage the full lifecycle of heavy equipment,

including new and used equipment acquisitions, fleet rotation, and rental

purchase options (RPO).

Financial Stewardship:

Develop and manage operating budgets, capital

expenditure plans, and revenue forecasts; oversee P&L performance and

gross margin targets.

Strategic Growth Initiatives:

Support expansion into new markets, OEM relationship

management, and integration of acquired businesses.

Customer & Vendor Relations:

Build and maintain executive-level relationships with

key customers, OEMs, and strategic suppliers.

Performance Tracking: Implement and monitor KPIs such as Mean Time to Repair (MTTR), Right First

Time (RFT), equipment utilization, and technician efficiency.

Requirements

Experience: 10–15+ years of progressive leadership experience within heavy equipment,

construction machinery, or industrial distribution environments.

Education: Bachelor’s degree in Business, Engineering, or a related field required;

MBA strongly preferred.

Industry Expertise: Deep understanding of dealership operations, including rental fleets,

depreciation strategies, RPO programs, and regulatory/safety compliance.

Leadership Capability:

Proven success leading multidisciplinary,

geographically dispersed teams and building a high-performance culture.

Executive Skills: Exceptional communication, negotiation, and relationship-building

abilities, with a hands-on yet strategic leadership style.

Analytical Acumen: Strong financial and operational analytics skills with a track record of

data-driven improvement initiatives.

Benefits

Competitive executive compensation package with

performance-based incentives

Comprehensive health, dental, and vision benefits

Retirement plan with company contribution

Vehicle allowance or company vehicle (as applicable)

Executive-level autonomy and influence within a growing

organization

Opportunity to play a pivotal role in shaping the

future of a market-leading dealership