VP, Strategy

Position Overview The strategy team at UM is responsible for unearthing consumer insights and behaviors to define and optimize the target audience and drive business goals for our clients. Both strategic planning and analytics are key dimensions to our work. We identify unique connection opportunities based on audience emotions and behaviors through the use of proprietary research and data and translate them into actionable insights for media, content and social marketing. In general, to succeed in Strategy, candidates must demonstrate a strong work ethic, exceptional analytical skills, and a knack for converting insights into creative, actionable recommendations for our clients. We are fiercely committed to delivering high‑quality analysis, in a structured, thoughtful presentation, with strict attention to deadlines and deliverables. An ability to communicate effectively and efficiently in both written and oral form and build trusted internal and external relationships are also key. Backgrounds in agency and consulting organizations are desired, as skills in analysing and presenting information are honed. This position is suited to a strategist with 10 years’ experience working in a similar agency environment or in a management consulting firm. The Partner will be responsible for the day‑to‑day management and execution of projects/assignments. Responsibilities Work closely with cross‑functional agency team to drive strategic thinking. Utilise a variety of attitudinal and behavioural data sources available to us (e.g., DMP, Acxiom) to identify high value audience. Tell data‑driven stories and use data + performance metrics to build strategies + client solutions. Formulate target audience recommendations and communication strategies that help prioritise our media investment and partnerships. Design and conduct primary quantitative and qualitative research, generating audience insights to inform strategic recommendations and tactical execution. Map and create custom journeys and build strategies + solutions across customer journeys. Facilitate audience workshops and provide inputs into media and tactical planning. Manage analysts on project work and support their career development. Develop relationships with clients as a strategic thought partner. Manage internal relationships with other departments, identifying opportunities for efficiencies in working relationships and cross‑departmental processes and hand‑offs (e.g., Client Lead, Research, Media Planning, Digital, Programmatic). Required Skills and Experience Client relationship development and management. Strong analytical/logical thinking. Ability to synthesize data/research into concise action‑oriented strategies. Great presentation and communication skills. Quantitative and qualitative research skills to inform 4C insights (Culture, Category, Company and Consumer). Deep understanding of how to build audiences and a broader understanding of different audience solutions – from building custom solutions to the different types of off‑the‑shelf solutions available. Deep understanding of data solutions (1st, 2nd and 3rd party) – how to access, use and activate. Understanding of digital marketing technologies, including adtech and martech solutions. Familiarity with different media and digital channels (e.g., TV, web, mobile, CRM, social media, search). Familiarity with multi‑channel measurement and attribution solutions. Desired Skills and Experience Background in strategy and/or consulting in digital or database marketing. Demonstrated project management experience; either managing small project or small team within a larger project or experience in managing deliverables/project timeline. Experience working with large, complex data, including audience data from DMP, Acxiom, etc. Experience working with global teams at large Fortune 2000 companies. Collaborating within an agency and with extended marketing council of agencies. Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount programme, employee stock purchase programme and paid family benefits to support you and your family. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications. Employment Transparency It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. #J-18808-Ljbffr