Senior Marketing Manager - Leading FinTech Startup - Acquired by Tech Giant

PLEASE CLICK HERE TO SEE *ALL* OF OUR JOB OPENINGS!Senior Marketing ManagerThe RoleSeeking a Marketing Manager to grow both sides of to their new B2B2C line: the employer pipeline, through sales enablement and employer marketing, and employee enrollment, activation, engagement, and retention once a company is live. This role owns the full loop — helping them win employers, then turning their eligible employees into engaged ones through hands-on lifecycle marketing and by partnering with HR to reach employees through employer-owned channels.This is a 0-to-1 role. You'll be the first marketing hire dedicated to their new B2B2C line building most of it from scratch — the campaigns, the lifecycle journeys, the launch playbook, the reporting, and the operating rhythm. You'll partner closely with Sales, Customer Success, Product, Creative, and Data and help shape what good looks like.What You'll DoSupport employer growth and sales enablementBuild the collateral, case studies, and proof points Sales uses to win employersTurn enrollment and engagement results into the performance story they take to marketPartner with Sales on demand generation programs that build the employer pipelineSupport employer-facing moments including pitches, business reviews, and renewal conversationsOwn the employee activation and engagement funnelOwn enrollment, activation, engagement, and retention goals across every employer populationMap the employee journey from launch awareness through account creation, first contribution, and sustained savingDiagnose where eligible employees drop off and prioritize the work that moves the biggest constraintReport funnel performance to Growth, Product, Sales, and commercial leadershipBuild and run lifecycle programsDesign and ship multi-channel campaigns across email, SMS, push, in-app, and workplace channelsOwn segmentation, triggers, personalization, and journey logic hands-on in their CRM platformBuild onboarding, activation, lapse, and win-back journeys that turn new enrollees into consistent saversWrite and QA the copy, and manage campaigns through creative and compliance reviewDevelop and scale the enrollment playbookBuild a repeatable launch playbook that can be deployed at every new employer with minimal liftCreate the employer-facing toolkit that makes it easy for HR partners to promote to their new B2B2C line internallyPartner with Sales/Customer Success on launch timing, manager enablement, and on-site moments that drive sign-upsBuild a lead nurturing program from 0-1 driving qualified leads throughout the sales funnel to employee enrollment and recurring engagementDrive experimentation and performanceRun a continuous testing roadmap across channel, message, incentive, timing, and creativeDefine and track enrollment rate, time to first contribution, activation, engagement, and retentionBuild reporting that shows each employer how their population is performingTurn results into playbook updates so every launch starts smarter than the lastWhat They’re Looking ForThey’re looking for a marketer who can take a funnel from strategy through execution, is comfortable doing the work themselves, and thrives without an established playbook.Required experienceExperience in lifecycle, CRM, or growth marketing owning consumer activation, engagement, and retention outcomesDeep hands-on experience in a CRM or marketing automation platform (Braze, Iterable, Hubspot, Marketo, Salesforce or similar)Proven track record designing multi-channel campaigns across email, SMS, push, and in-appTrack record building programs 0 to 1 — creating the process, tooling, and reportingStrong experimentation discipline, and comfort pulling and interpreting your own dataExcellent writing — clear, plain-language consumer copy about moneyWillingness to flex between consumer lifecycle work and B2B marketing as priorities shiftAbility to manage multiple concurrent launches with different timelines, populations, and stakeholdersNice To HaveB2B2C experience owning the consumer side of an employer- or payer-distributed productB2B marketing exposure — sales enablement, collateral, or demand generationExperience building or optimizing lead scoring systemsFamiliarity with employer benefits cycles and HR communications constraintsComfort presenting strategy and results to an employer stakeholderJob-3697775*LI-JM1#LI-Hybrid