Digital Ad Coordinator

Job Description

Job Description

Description:

7th & Bay is a digital advertising agency built for the loud, the live, and the legendary. From music festivals and album drops to cross-country tours and brand launches, we help the movers and shakers get seen, streamed, and remembered.

We bring big energy, bigger ideas, and just the right amount of “we know a guy.” If it plays, we promote it. If it sells, we scale it. If it breaks the internet, well… you’re welcome.

We’re the ones behind the curtain pushing buttons, pulling levers, and making sure your audience can’t look away.

Let the other guys boost posts—we build experiences.

Who We Are:

7th & Bay is the product of a partnership between music industry professionals with decades of combined experience in the business of connecting fans to quality experiences, driving ticket sales through data-driven strategy with creative content deployment, and creating economies of scale around a shared passion for live music, events, and the lifelong memories they create.

We live and breathe live music and events, we value growth and development, and we prioritize turning passion into success.

What You’ll Do:

The Digital Ad Coordinator will support all facets of the advertising process - focusing on campaign plans, strategies, reporting, and external communications.

You will report to the 7th & Bay digital ad team while assisting in the development and deployment of paid advertising plans alongside collateral across both internal and external teams.

The Digital Ad Manger will be expected to assist in coordinating an increasingly positive return on investment through strategic content development, paid campaign strategy and enhanced platform tactics, alongside in-depth reporting and analysis.

Requirements:

Collaborate across teams to execute paid campaign strategies for all relevant businesses including concerts, festivals, and tours.

Execute digital advertising strategies and campaigns across all relevant paid social, digital, and programmatic platforms.

Work closely with both internal and external/client teams in providing clear direction and tactical approach to align on budget optimization, campaign objectives, platform capabilities, audience strategy, creative requirements, measurement, reporting, and new opportunities.

Identify target customers, audience sources, retargeting pools in both existing and potential markets.

Gather materials and provide effective paid digital plans across all 7th & Bay endeavors, including concerts, tours, festivals, venues, and business units, ensuring collateral, budget, and strategy deliver effectively against marketing and sales goals.

Coordinate across the entire digital advertising process, including audiences, assets, plans, campaigns, and collateral, including copy.

Maintain efficient ingestion of sales and fan data to remarket effectively and maintain first-party audiences across all platforms.

Actualize media spend and conduct post-event recaps that include analysis of advertising plan, metrics, and recommendations for future events and periods.

Stay current on rising digital trends, technology, competitive landscape, ad formats, social strategy, and new vendor offerings.

Troubleshoot advertising plans and practices, avoiding discrepancies and boosting campaign performance-at-large.

Build trust, collaborate well, and value others while driving execution, fostering innovation, and protecting 7th & Bay’s brand integrity.

Other special projects and tasks assigned as necessary.

Who You Are:

Love music & the business of creating experience.

Maintain an expertise for advertising and understanding consumer behaviors and engagement.

Have a Bachelor’s Degree, though post-graduate education or equivalent experience is appreciated.

Have 2+ years’ experience in digital advertising, preferably within the music & event industry.

Have 2+ years’ experience working with paid digital platforms such as Meta, Google, StackAdapt, TikTok, Snapchat, X, etc...

Maintain a strong understanding of paid digital strategy and execution, including a deep understanding of cross-platform audience tracking.

Have a strong understanding of Microsoft Office.

You have a great ability to organize and analyze varying datasets.

Maintain knowledge of creative best practices

Have the ability to perform well with both task-oriented and big-picture work.

You’re detail-oriented with a tenacious work ethic, a self-starter with the ability to work across both a dynamic team, as well as independently.

You have excellent communication skills and the ability to effectively convey information across multiple levels of employee, management, and departments.

You’re proficient in organization and multi-tasking across numerous objectives at once.

You may easily see 50+ simultaneous campaigns in any given period.

You’re able to strictly adhere to all requirements for confidentiality of corporate, strategic, marketing, and general internal information.

You find fulfillment in a fast-paced environment, thrive on solving problems, and maintain a strong sense of urgency.