Digital Media Specialist at Bluehost

Responsibilities

• Oversee the setup, trafficking, and management of digital advertising campaigns across platforms (e.g., Google Ads, display and video campaigns).
• Monitor and optimize campaigns to ensure they are pacing appropriately against budgets, flight dates, and key performance metrics.
• Organize and manage creative assets, ensuring all materials are received, formatted correctly, and delivered on time.
• Collaborate with creative teams and external agencies to address asset‑related needs.
• Manage campaign budget pacing to ensure spend aligns with media plans and objectives.
• Track and reconcile all media‑related invoices, ensuring accuracy and timely payment.
• Generate detailed campaign performance reports, highlighting key metrics, trends, and insights.
• Provide actionable recommendations to optimize campaign performance and meet business goals.
• Share reporting and insights with internal stakeholders and clients as needed.
• Manage pixel tracking requests, ensuring accurate measurement of campaign performance.
• Troubleshoot tracking issues and work closely with internal teams to resolve discrepancies.
• Partner with media, creative, and analytics teams to align campaign strategies and deliverables.
• Coordinate with external agencies and vendors to ensure campaign execution aligns with overall goals.

Qualifications

• 2‑4 years of experience in digital media and advertising campaign management.
• Hands‑on experience with platforms such as Google Ads, Meta Ads Manager, Google Campaign Manager, etc.
• Strong understanding of digital media channels, including display, video, social, and search.
• Familiarity with digital measurement and KPIs.
• Experience with tracking and analytics platforms like Google Analytics and Adobe.
• Experience managing budgets and reconciling media spend invoices.
• Exceptional organizational skills and attention to detail.
• Ability to manage multiple campaigns simultaneously in a fast‑paced environment.
• Strong written and verbal communication skills for collaboration with internal teams, external agencies, and stakeholders.
• Bachelor’s degree in marketing, advertising, communications, or a related field preferred.

Benefits

• 401(k)
• Medical insurance