Senior Marketing Technologist - TrainingPeaks

Job Description

Job Description

Join the Team Powering the World's Best Endurance Athletes

At TrainingPeaks, we believe that behind every great athlete is a great coach and the right technology to help them reach their potential. Our platform is trusted by Tour de France winners, Olympic gold medalists, and everyday endurance athletes to plan, track, and analyze their training. Whether you're a performance-driven athlete, a passionate coach, or someone who simply thrives on building tools that empower others, TrainingPeaks is where ambition meets impact.

As part of the Peaksware portfolio, consisting of brands like TrainingPeaks, MakeMusic, Alfred Music, TrainHeroic, we’re united by a shared mission: to create software that transforms deliberate practice into performance. At Peaksware, we don’t just build products. We build communities of motivated people chasing progress, including athletes, musicians, performers, and the teams that support them.

As a Senior Marketing Technologist, your role is to bridge the gap between marketing strategy, technology implementation, and advanced data analytics. You will be responsible for leveraging marketing tools, platforms, and technologies to optimize marketing efforts, improve campaign performance, and enhance the customer experience. A primary focus of this role will be designing, building, and maintaining our marketing attribution framework—linking front-end ad platforms with backend database information to provide a clear picture of marketing ROI. This is a highly technical role that sits at the intersection of marketing operations and data engineering. Your marketing technology expertise will be crucial in driving data-driven decision-making and achieving marketing objectives.

You will be a part of the Marketing team, collaborate closely with the Data, Acquisition, Lifecycle, Product Marketing and Product teams, and report to the Sr. Director, Growth.

Core Functions

• Collaborate with the marketing teams to develop and execute marketing technology strategies aligned with business objectives.
• Architect, implement, and maintain multi-touch attribution (MTA) models and data pipelines that connect ad platform spend and performance data with internal business metrics.
• Manage the end-to-end Marketing systems and processes that unlock the execution of the marketing strategies.
• Ensure the integrity of frontend data collection and backend data ingestion to allow marketing and data analytics teams to generate timely and actionable insights.
• Collect, analyze, and interpret marketing data to generate timely and actionable insights.
• Provide technical recommendations on stack capabilities, tool connections, and API integrations to optimize marketing strategies and tactics.
• Utilize data management tools and techniques to segment audiences, track campaign performance, and measure marketing ROI.
• Own the implementation of server-side tracking and ad platform Conversions APIs (CAPI) to combat signal loss and ensure accurate downstream attribution.
• Collaborate with the broader data analytics team to ensure data integrity, accuracy, and clean identity resolution across disparate data sources.
• Identify and evaluate emerging marketing technologies, tools, and trends to enhance marketing effectiveness.
• Coordinate with web and mobile developers to implement effective landing pages, forms, and tracking mechanisms.
• Train marketing teams on the effective use of marketing technologies and platforms. Provide ongoing support, troubleshooting, and guidance to ensure optimal utilization of marketing tools.
• Ensure compliance with global data privacy laws (GDPR, CCPA) by using cookie consent frameworks (OneTrust) to programmatically block or allow script firing based on user preferences.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

• In-depth knowledge and proven experience as a Marketing Technologist, Marketing Operations Manager, Marketing Data Engineer, or a similar role.
• Proven track record of building and managing marketing attribution systems.
• Expert-level mastery of performance marketing tracking, identity resolution, and user stitching across multi-domain and cross-domain journeys.
• In-depth knowledge of advanced Google Tag Manager architectures (including server-side GTM tagging), GA4 property schemas, and client-side data layer design.
• In-depth knowledge of marketing automation platforms, CRM systems, email marketing tools, web analytics tools, and content management systems (CMS).
• Proficiency in JavaScript/TypeScript, browser storage mechanics (First-party vs. Third-party cookies, LocalStorage, Apple ITP/Privacy Sandbox restrictions).
• Strong understanding of Customer Data Platforms (Segment) and how to leverage them for downstream attribution and audience syndication.
• Analytical mindset with the ability to interpret complex data and generate actionable insights.
• Excellent project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Detail-oriented, with a focus on delivering high-quality work.

Desired Qualifications:

• Strong proficiency in SQL and experience working with cloud data warehouses (e.g., Snowflake, BigQuery, Redshift) to blend marketing and database data.
• Experience working with Ad Platform APIs (Facebook CAPI, Google Ads API, etc.).
• Familiarity with Email & Marketing Automation Systems (Iterable)
• Familiarity with AdTech & Social Platforms (AdRoll, App Store and Social Ad platforms, Google Ads)
• Familiarity with SEO & SEM Platforms (Google Search Console, SEMRush)
• Familiarity with Content Management Systems (WordPress)

Don’t meet every single requirement? Don’t worry. We still want to hear from you and encourage you to apply.

Benefits

We are committed to fair and equitable compensation practices. The annual compensation range for this role in Colorado is $78,518 - $130,864. Each role at Peaksware has a defined compensation range based on market data and company stage. We typically hire at the lower to mid-point of the range, with the top end reserved for internal growth and exceptional performance. Actual pay depends on factors like experience, technical depth, geographic location, and alignment with internal peers. This role is eligible for variable compensation including bonus.

Benefits and Perks

Health

• We offer comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.
• Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available.

Disability and Life

• We offer several company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D.
• Additional coverage options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available.

Additional

• We offer a 401(K) including a company match.
• We observe 12 paid holidays annually and provide discretionary Flexible Time Off. Employees also receive free access to our products, corporate discounts, and professional development resources.
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility, as well as employee only access to on-site locker rooms and showers.
• Employee only access to secure, indoor bike storage and access to e-bikes exclusively to Peaksware employees.
• Access to our onsite Music and Podcast Studio.

If you require a reasonable accommodation to review our website or to apply online, please fill out our Candidate Accommodations Request Form.

Peaksware adheres to the FLSA Exemption Threshold for minimum wage in all states.

Work Environment:

This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

All employees must comply with all safety policies, practices and procedures. Report all unsafe activities to your manager and/or Human Resources.

Physical Demands:

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Recruiting Agency Notice: We do not accept agency resumes or assistance. Please do not forward resumes to our jobs alias or our employees. We are not responsible for any fees related to unsolicited resumes.