Marketing Manager II

RESPONSIBILITIES:
A client with Kforce is seeking a Marketing Manager to join their team onsite in San Francisco, California.

Summary:
As a Retention Lifecycle Marketing Manager, you will join a dedicated retention pod that brings Product, Marketing, and Customer Success together to keep more QuickBooks customers, for longer. You will own the lifecycle marketing strategy and execution for our retention goals, from defining the audience, creative, and content to launching and optimizing the campaign in partnership with operations and analytics teams. Your campaigns will be highly contextual and integrated into the QuickBooks experience, working across out-of-product and in-product channels to reduce friction during onboarding, deepen value realization, intervene early on churn and pricing signals, and win back customers who have cancelled.

Responsibilities:
* Contribute to the retention lifecycle marketing roadmap and experiment portfolio, and be accountable for the retention saves it delivers against plan
* Design, launch, and manage multiple end-to-end customer journey campaigns while maintaining optimal segmentation, frequency, cadence, sequencing, and orchestration across email, in-product discovery, push, and SMS channels
* Build personalized onboarding programs for the first 90 days that guide new customers to setup and key first payoffs, such as getting books started or getting paid
* Develop proactive interventions that address price-to-value churn, including messaging for customers coming off promotional pricing, personalized offers in the cancel flow, and winback and reactivation messaging that runs from out-of-product through in-product
* Build value demonstration programs, such as a personalized benefits showcase, that show customers what they are missing or affirm the value they are already seeing

REQUIREMENTS:
* Bachelor's degree required
* 5+ years of CRM marketing experience in B2C or B2B digital marketing
* Retention or churn-reduction marketing experience strongly preferred, including winback, reactivation, and onboarding programs
* Experience setting up, executing, and measuring lifecycle email campaigns for SaaS or subscription products
* Strong analytical and problem-solving skills to understand data sources, triggers, data mapping, campaign logic, and campaign performance, and the ability to tie campaign results to retention and saves outcomes
* Experience with personalization and targeting, such as propensity or churn-signal models, and with testing offers and pricing messages
* Experience with in-product or in-app messaging in addition to email, push, and SMS is a plus
* Passion and ability to be agile in campaign development, execution, and delivery of results, and to move fast with less process
* Excellent verbal, written, visual, and presentation skills; Ability to influence and shape strategic conversations with data, including with senior leaders
* Ability to manage multiple complex projects, stakeholders, and competing priorities across Product, Customer Success, and Marketing
* Ability to communicate objectives, plans, status, and results clearly, focusing on the critical few key points
* Ability to both create long-term learning agendas and iterate and learn quickly to optimize campaigns
* High intellectual curiosity and a growth mindset, with a passion for challenging the status quo and finding new solutions
* Proficiency with project management software (GitHub, JIRA, Confluence), Google Docs, Excel, Qlik Sense, Tableau, Amplitude, and other data analysis tools
* Ideal: Claude + MCP integration experience

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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