Paid Media Strategist, TikTok

Paid Media Strategist

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.

Your Opportunity, Your Team

Reporting to the Senior Paid Media Strategist, the Paid Media Strategist is responsible for supporting the paid and organic media strategy for QVC and HSN brands on TikTok, with a focus on driving revenue and customer growth across TikTok Shop and TikTok LIVE. This role will partner closely with our creative, merchandising, live production, and marketing operations teams to optimize campaigns, test new ideas, and identify opportunities to grow acquisition, traffic, and revenue on TikTok. You'll also collaborate with our media agency, platform partners, and other third-party vendors to plan and execute paid media campaigns and content strategies. This is an exciting opportunity for an experienced digital marketer to shape a fast-growing channel on TikTok Shop and TikTok LIVE while operating at the intersection of content, commerce, and community. You'll join a collaborative team that values curiosity, experimentation, and innovation — and you'll have the opportunity to work on high-impact initiatives that will directly influence customer growth and business outcomes.

Where You'll Work

This role is hybrid and will require you to be onsite at our Studio Park headquarters in West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, NJ, or DE. Location assistance is not available for this role.

What You'll Do

• Support the paid media strategy and execution of our TikTok Shop and TikTok LIVE initiatives, optimizing campaigns through data-driven insights.
• Drive revenue, ROAS, and customer acquisition across QVC and HSN on TikTok Shop.
• Support promotional campaigns that drive awareness, traffic, and conversion for the TikTok LIVE program.
• Collaborate with cross-functional teams, vendors, and ad agencies to align on strategy, planning and execution.
• Own creative briefing and development for paid and organic content, ensuring brand guidelines and best practices are met.
• Explore new business opportunities to drive customer acquisition, LIVE traffic, and revenue growth.
• Develop and implement targeting and segmentation strategies with a test and learn mindset.
• Develop KPI benchmarks and analyze campaign performance to support marketing objectives such as ROI, revenue and LIVE views.
• Manage content calendar for organic social in partnership with cross-functional stakeholders.
• Identify and support process improvements for daily tasks and ongoing workstreams.
• Share best practices and provide day-to-day guidance to junior team members as needed.

What You'll Bring

• 2-4+ years in digital, social, programmatic or relevant paid media marketing experience across both brand and performance objectives
• Experience with TikTok Ads Manager or similar paid social advertising platforms
• Experience with TikTok LIVE, or strong transferable experience supporting livestream on another major platform
• Understanding of organic social best practices and content calendar management
• Comfort working with data to understand what is driving performance and to inform smart, testable optimizations
• Strong copywriting skills and understanding of legal/compliance guidelines and processes
• Exceptional project management skills, with a strong attention to detail and sound judgment in decision making
• Strong collaboration and communication skills, with the ability to work well across creative, merchandising, production, analytics, and operations teams
• Bachelor's degree in marketing, communications, e-commerce, merchandising, or a related field, or equivalent experience

Our Total Rewards package includes benefits you'll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at View email address on click.appcast.io for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.