General Manager - Gator

General Manager Business Unit GatorRealTruck is America's leading truck accessory brand, built on a foundation of American Innovation. We design, build, and deliver products for the builders, makers, and drivers who rely on their trucks every day—combining real-world functionality with thoughtful engineering. Headquartered in Ann Arbor, Michigan, RealTruck's 6,000+ associates operate across 80+ facilities on four continents, supporting a portfolio of trusted brands including Husky Liners® and LEER. With more than 1,100+ patents and pending applications, our products are developed with a focus on durability, performance, and ease of use. Through an omnichannel approach, RealTruck delivers a seamless consumer experience online at realtruck.com, through a network of more than 13,000+ dealers, and in partnership with leading OEMs. We Are American Innovation.RealTruck has a brand and product portfolio that offers high-performing automotive accessories for the aftermarket and directly to the vehicle manufacturers. Gator is RealTruck's brand used in the online channel across all aftermarket vehicle accessory categories. It caters to price/value conscious consumers that are looking for an entry-level product that meet their needs. To ensure a strong focus on this consumer's particular needs, RealTruck has established a separate business unit (BU) focused on serving the entry-level segment under the Gator brand and is now looking for a General Manager (GM) of this BU.The General Manager Business Unit Gator will be the business leader responsible for the overall performance, growth, and P&L of the Gator business. The GM will be a hands-on leader who is comfortable operating at both a strategic and tactical level to build the business, expand the product offering, strengthen the brand, manage customers and pricing, and develop a high-performing team. The BU will have direct responsibility for all commercial areas for the Gator brand (e.g., pricing, channel management, product portfolio, brand strategy, and marketing spend) and has Sales and Brand/Product reporting directly to the GM. The GM will work with other functions to deliver the business objectives, including direct-to-consumer eCommerce, Marketing, Manufacturing, Procurement, Freight & Warehousing, R&D, and Customer Service. The Gator business requires a growth-oriented, entrepreneurial commercial leader with a bias for action who is energized by creative solutions and acting with speed. The GM reports to the Chief Executive Officer and is a member of the Executive Leadership Team.The opportunity is concentrated in the Amazon and RealTruck's own direct-to-consumer e-Commerce channel (realtruck.com), but the expectation is that the GM will build out presence across several online platforms that sell automotive accessories, including generalists (e.g., eBay, Walmart.com, costco.com, homedepot.com), automotive e-Commerce specialists (e.g., Turn 5, Quadratech), and the online platforms of automotive parts retailers (e.g., O'Reilly, Napa, AutoZone). The current product portfolio covers a range of accessory categories, and the GM is expected to rapidly expand the offering through sourced or internally manufactured products. RealTruck has more than 25 factories that stand ready to produce products specified by the BU. However, most of the growth will likely come from products sourced from overseas suppliers and a core part of the GM role is to help develop existing and new supplier relationships.Core functions include owning the overall business unit performance, defining the strategic direction for the business, building a high-performing team, leading the business unit's annual budget/business planning process, and providing monthly financial and operating reports to the Board and ELT.Qualifications and requirements include prior experience from leading a consumer products business in North America with revenue exceeding $250m+, 15+ years of general management experience, deep expertise in selling consumer products through online channels, experience with entry-level/value-oriented products and brands, multiple experiences in developing and working with overseas finished goods suppliers, and a broad commercial skillset including product development, digital marketing, and pricing/promotions. A bachelor's degree in a business-related field is required, and an MBA is preferred.Travel required includes a minimum of monthly travel to the headquarters in Ann Arbor and other key locations to meet with the ELT and critical stakeholders, and multiple trips per year to Asia to meet and develop suppliers. A valid state-issued driver's license is required.Competencies include an entrepreneurial mindset with off-the-charts action orientation/drive, communication skills and ability to corral peers and the broader organization around a joint vision, a player-coach leader who is both comfortable leading the team and rolling up the sleeves to make things happen, a collaborative approach; ability to make things happen without damaging relationships, and a flexible and iterative approach; fail fast and adjust.Supervisor responsibilities include planning, organizing, evaluating, and directing the employees within the department function. This position is subject to sedentary work, and operates in a professional office environment.Perks include great benefits like medical, dental, and vision coverage, company-paid life insurance and disability, and a 401(k) with company match. Balance is provided through wellbeing days and parental leave, and growth is supported through educational reimbursement. Referral bonuses and exclusive employee discounts on RealTruck products are also available.