Marketing - PPC Specialist

Hybrid Opportunity: Manage the internet pay-per-click advertising campaigns and budgets across multiple platforms. As PPC Specialist , you will be responsible for the strategy, design, implementation, and analysis of ad performance - including bid management, market and keyword research, and coordination of promotional activities. You will focus on optimizing campaign performance, improving efficiencies, and achieving key metrics.


Knowledge of Automation Products is a plus but not required.


NOTE: This is currently a hybrid position requiring partial in-office work. However, full remote candidates will be considered.


Responsibilities

• Own the day-to-day management of Google/Bing campaigns to grow revenue and profit
• Contribute to the growth and scaling of the business through our paid acquisition including but not limited to Google/Bing search, shopping, and display ad campaigns
• Develop product release plans through all ad platforms (including audience targeting and segmentation, messaging, budgeting, etc.)
• Identify conversion rate optimization (CRO) opportunities to improve campaign performance
• Develop, deploy, and test media investment strategies across channels
• Create, maintain, and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
• Perform landing page audits, rigorous A/B testing, and optimization
• Analyze campaign performance data and provide interpretation and conclusions
• Report on all elements of the campaigns, including planning, performance, and goals
• Maintain cutting-edge knowledge of strategies in paid acquisition (network betas and updates, innovation opportunities, etc.)
• Discover, research, and test new ad formats, advertising methods, and platforms/channels
• Work with cross-functional teams by providing shopper data to aid in product portfolio development, customer service improvements, inventory planning, etc.
• Support activities to develop and design creative, high-converting content, and landing pages

Requirements

• Four-year degree in marketing or related field (preferred)
• Familiarity with Google Ads and Microsoft Advertising
• B2B digital marketing experience • Ability to work and interpret data independently
• Google Analytics and Google Ads certifications, preferred
• Experience using the Google Suite (Ads, Analytics, Data Studio, Tag Manager, Search Console) • Experience with relevant keyword research tools (e.g., SEMRush, Screaming Frog, AHREFs)
• Effective communication skills (verbal and written)
• Strong interpersonal skills with the ability to work both independently and in a team environment

Why work here?


The company offers a competitive compensation and benefits package, including:

• Merit-based performance
• Company performance-based annual bonus
• Generous paid time off
• 401K (6% match)
• Group health insurance including vision and dental
• Company paid short-term and long-term disability, life insurance
  Flexible spending accounts (FSA/DCFSA)
• Continuing education and training