SEO Strategist

Content StrategistDirective Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and 420+ B2B brands under our belt, we've earned our reputation on real outcomes. We run through three divisions: Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point. We move fast. We think boldly. We hire people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in.About The Role: The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.Please note: internally, this role is titled Account Strategist, Content & SEO.What You'll Do:Strategic Excellence and Best Practices: Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs. The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices.Goal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their Associate Director (AsD), who should be in the meeting with them.Project Management: Strategists are responsible for ensuring that their planned strategy is executed. Project Management ensures that the Directive team and the client team knows who is responsible for specific tasks to ensure we make progress towards our goals.Internal and External Communication: Strategists are the main interface between our clients and our team. Strategists are expected to build relationships with our clients that goes beyond just deliverables and get to know them on a human level with the primary goal of being the best consultant for our clients and their business. Additionally Strategists are expected to proactively communicate to clients and internal leadership on a regular basis to ensure we are driving the best results for clients.Reporting: Strategists are expected to regularly report to clients the progress and impact of their strategy. In support of this pilar strategists are expected to report on the following cadence:What You'll Bring:A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link buildingAnalytical insight: ability to analyse website traffic and SEO metrics using tools like Google AnalyticsStrong Communication skills: comfortable client facing and owning relationships with key stakeholdersStrong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling toolsProven organisational, project, and time management skillsGenuine enthusiasm for digital marketing, SEO and ContentMust have agency experienceMust have B2B tech and/or SaaS experienceDriven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.Goals:NSM Attainment: 100%MRR Retainment: 96%CSAT > 4.2Upsells / Cross-sells / Referrals:Strategists are expected to regularly look for opportunities for our clients to grow their business with Directive.Examples of this include:Growing into another service line such as SEO or Paid MediaGrowing within their current service line such as increasing content, SEO, or Paid Media budgetsReferrals are a natural extension of building a solid relationship with our clients and strategists should be in the habit of asking for a referral at key moments.Example of moments to ask for a referral:Point of contact starts a new jobClient leaves a 5 CSAT scoreWhat We Offer:Compensation for this role includes a competitive base salary in the $75,000-95,000 USD range, commensurate with experience and geography.Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle.Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents.Benefits to Support the Whole Person:Mental - Access to certified therapists through Spring Health, membership to HeadspacePhysical - GympassTime Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental LeaveFinancial - Traditional and Roth 401(k) with a 3% company matchBonus - Annual bonus based on tenure, which scales in total amount over timeAnnual Anniversary Trip with peers and executive leadership for fun and entertainment!Work Environment Requirements:As a remote-first company, you'll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to View email address on click.appcast.io Information:At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.