Director Of Sales and Marketing

About Us Within the sweeping panorama of the north Georgia foothills, Chateau Elan began with the planting of the vineyards in 1981. From these lush vines has grown a 3,500 acre conference and leisure destination. We welcome your interest in applying for a position with Chateau Elan Winery & Resort. For many years, we have served our guests with the highest level of products and service in luxury resorts. We owe our growth and success to our associates who have served our guests with dedication and pride. The key to our continued growth is found in satisfying and exceeding our guests' expectations. We look for people with personality, energy, enthusiasm and commitment. We nurture and train our associates throughout their tenure here. They, in turn, provide the highest level of guest service making Chateau Elan the special place it is today. Perks include but are not limited to discount hotel stays, discount spa services, discount golf, discount food and beverage, discount retail as well as access to the YouDecide discount program. YouDecide offerings include negotiated pricing arrangements for vacation destinations, hotels, vacation planning, rental cars, movie tickets/rentals, consumer electronics, consumer goods and services, personal services and even discounts on cell phones and plans. We value diversity, equity, and inclusion. If you are excited about this role but your experience does not align perfectly with every qualification, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization. We value U.S. military experience and invite all qualified military candidates to apply. Overview The Director of Sales & Marketing is a strategic and results-driven leader responsible for driving revenue growth, brand positioning, and market share across Chateau Elan Winery & Resort and the Hampton Inn Braselton. This dual-property leadership role oversees all sales, marketing, and revenue-generating activities, ensuring alignment with each property's unique brand identity while maximizing overall performance. The DOSM is responsible for total room, banquet, catering, and room rental revenue, including yield strategies and execution. This role is accountable for achieving market performance targets and meeting or exceeding budget, forecast, and optimal business mix goals. Strategic oversight includes market segmentation, pricing, business status, and direct sales efforts. The director will lead the development and solicitation of business across all market segments to ensure the necessary volume of advance bookings that support a successful and profitable operation for both properties. Through a combination of strategic planning, proactive sales leadership, and data-driven decision-making, the DOSM will position both properties for sustained growth and competitive success. Responsibilities Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date, and space commitments for group room sales within the hotel. Recruit, interview, hire, train, evaluate performance, resolve problems, provide open communication, and recommend discipline or termination when appropriate. Ensure training programs are conducted regularly and meet HEI standards of performance. Provide guidance and counsel staff toward improvement. Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department, including annual and monthly forecasts, lead management system data, group booking pace reports, star reports, and sales meeting minutes. Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies, and make reasonable recommendations to improve potential from various markets. Develop and conduct persuasive verbal sales presentations to prospective clients. Initiate preparation of computerized annual business plans and execute them as outlined, critically examining and adjusting as necessary based on current market conditions. Organize and attend scheduled sales department, executive committee, and related meetings. Maintain knowledge of the travel industry, current market trends, and economic factors. Access, understand, and accurately input information using moderately complex computer systems. Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel. Prepare, implement, and compile data for the strategic sales plan, monthly reports, annual goals, sales budget, forecasts, and other reports as directed. Develop rates, group sales, and catering deployment strategies through review of competitive data, demand analysis, and mix management. Represent the hotel professionally in community and industry organizations and events. Ensure departmental compliance with federal, state, and local employment and civil rights laws. Comply with attendance rules and be available to work on a regular basis. Perform any other job-related duties as assigned. Qualifications and Skills Education and Experience Bachelor's degree preferred. 5+ years of sales leadership in a similarly sized operation preferred. Knowledge, Skills and Abilities Proficiency in Microsoft Word, Excel, and Delphi. Knowledge of computer accounting programs, math skills, and budgetary analysis capabilities required. Extensive knowledge of sales skills, revenue management, recruitment, supervision, training, and motivation of managers. Ability to effectively listen, communicate, and practice diplomacy with internal and external customers and staff in all situations. Ability to stand and move throughout the hotel property and continuously perform essential job functions with or without reasonable accommodation. Effective verbal and written communication skills. Ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, and the public. Compensation Tipped/Service Charge Eligible: No Discretionary Performance Bonus Eligible: Yes Benefits HEI Hotels and Resorts offers a comprehensive benefit program that supports physical, mental, and financial wellness. Physical and mental wellness benefits include Medical & Dental plans through Anthem Blue Cross Blue Shield, Vision insurance through EyeMed, and pet insurance through the ASPCA. Vacation, sick, and holiday programs provide time off. Financial wellness benefits include Supplemental, Spousal, and Child Life insurance, Short and Long-Term Disability plans, a 401(k) savings plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs. Specific details and eligibility of these programs vary by location and employment status. HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. #J-18808-Ljbffr HEI Hotels & Resorts